Search articles in Career Opinion

Found 86 articles

  • Why you should consider a marketing apprenticeship

    • 9 Jan 2020
    • Charlotte Rogers

    For the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.

  • Employers have a duty to take mental health seriously

    • 6 Nov 2019
    • Tanya Joseph

    As the stigma around mental health diminishes, there is a lot more employers can do to help support and manage their staff’s mental wellbeing.

  • Helen Tupper: Hidden habits could be holding you back

    • 11 Sep 2017
    • Helen Tupper

    Not asking for help, frequently apologising or being constantly busy may not seem like big issues but they could be hindering your performance at work.

  • Helen Tupper: Busy lives require better goal-setting

    • 16 Aug 2017
    • Helen Tupper

    Setting goals doesn’t mean expressing your hopes, but instead planning the steps required to achieve them.

  • Thomas Barta: Strategy means nothing without leadership

    • 10 Aug 2017
    • Thomas Barta

    Even the best marketing strategy, driven by the deepest of customer insights, will go nowhere if you can’t convince colleagues it is the right course of action.

  • Big brands’ insight innovations help level the playing field for everyone

    • 31 Jul 2017
    • Finn Raben

    The insight techniques used by the world’s biggest brands may seem unattainable, but their experimentation gives all companies something to learn from, says ESOMAR director general Finn Raben.

  • Helen Tupper: Be informed, not overwhelmed

    • 24 Jul 2017
    • Helen Tupper

    Learning about your industry and competitors will improve your effectiveness but we often don’t prioritise it. Here are some strategies for making the time.

  • Thomas Barta: A leader’s biggest asset is their ability to inspire

    • 20 Jul 2017
    • Thomas Barta

    Inspiring customers is high on every marketer’s agenda but to realise great marketing, inspiring your organisation may matter even more.

  • Helen Tupper: Be as clear about your personal purpose as your brand’s

    • 4 Jul 2017
    • Helen Tupper

    Although a career that is purpose-led needs continued investment in time and effort, the clarity and direction it provides makes it all worthwhile.

  • A letter to my younger self: Hostelworld CMO Ottokar Rosenberger

    • 25 Jun 2017
    • Ottokar Rosenberger

    If you could go back to the start of your career and tell yourself everything you know now, what would you say? Hostelworld CMO Ottokar Rosenberger lists the advice he wishes he’d had.

  • Thomas Barta: Customer experience is a marketer’s biggest leadership challenge

    • 15 Jun 2017
    • Thomas Barta

    Unless marketers step up and take the lead, great customer experiences will remain a corporate fantasy.

  • The value of gaining experience across sectors

    The value of gaining experience across sectors

    • 5 Jun 2017
    • Jonathan Bacon

    The story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.

  • How collaboration between marketing and HR is fuel

    How collaboration between marketing and HR is fuelling career success at GSK

    • 4 Jun 2017
    • Charlotte Rogers

    A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.

  • Helen Tupper: Failing to spring clean your CV will

    Helen Tupper: Failing to spring clean your CV will limit your career effectiveness

    • 14 May 2017
    • Helen Tupper

    CVs and LinkedIn are not the only tools that need sprucing up to enhance your career. Focus on your skills, network and impact to gain an extra advantage.

  • Marketing needs to pull out all the stops to attract the best talent

    • 5 May 2017
    • Russell Parsons

    Not unlike the citizens of Copenhagen, employers need to create a caring and collaborative culture to encourage both professional and personal development.

  • Thomas Barta: Facts alone aren’t enough to change

    Thomas Barta: Facts alone aren’t enough to change people’s minds

    • 1 May 2017
    • Thomas Barta

    For marketers to overcome strong beliefs inside the company, showing facts may not be enough. Your better bet is to ask a powerful question: “How, exactly?”

  • Bob Wootton: How brands lost confidence in media buying

    • 24 Apr 2017
    • Bob Wootton

    Media agency consolidation and margin pressure from procurement departments mean kickbacks take precedence over clients’ interests, while online media buying still isn’t transparent enough, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.

  • Exploring Unit Editions’ new book on the work of P

    Exploring Unit Editions’ new book on the work of Paula Scher

    • 18 Apr 2017
    • Sarah Dawood

    This month, independent publisher Unit Editions has released Paula Scher: Works – a 522-page book documenting the life and work of the Pentagram partner. We speak to the book’s co-editor Adrian Shaughnessy about what makes Scher “remarkable”, her politically-motivated projects, and her refusal to be typecast as a “female designer”.

  • What defines ‘digital culture’ and how to achieve it

    • 18 Apr 2017
    • Ben Davis

    Ben Horowitz of venture capital firm Andreesen Horowitz has outlined four ways to change culture.

  • Mark Ritson: Here’s why you don’t ask a marketing professor for career advice

    • 18 Apr 2017
    • Mark Ritson

    If I aspired to a career in agency-land, would I join Ogilvy & Mather’s branded house or Publicis’s house of brands? An excellent question, and here’s why I don’t have an answer.