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  • The Marketing Academy expands with four new appointments

    • 5 Dec 2016
    • Rachel Gee

    In preparation for its new charitable foundation, set to launch in 2017, The Marketing Academy is introducing a new role to lead the foundation, along with three other key appointments.

  • Aviva boss slams lack of ‘real marketing’ in the UK

    • 17 Nov 2016
    • Lucy Tesseras

    Aviva’s CEO Mark Wilson believes many marketers have forgotten the fundamentals of marketing and what it takes to successfully grow a business.

  • News UK restructures marketing team to focus on individual titles

    • 10 Nov 2016
    • Leonie Roderick

    News UK is restructuring its customer and product marketing teams for its newspapers by turning them into title-focused teams.

  • M&S, Disney and the BBC on why data is key to loyalty

    • 4 Nov 2016
    • Rachel Gee & Charlotte Rogers

    While the seemingly exponential rise of data can seem daunting, marketers from Marks & Spencer, Disney and the BBC believe there is a way to make sense of all the information to better target and delight consumers.

  • CMOs first to get the blame when companies miss growth goals

    • 1 Nov 2016
    • Rachel Gee

    A new study suggests a lack of understanding between the CEO and marketing is putting CMOs in the firing line.

  • Why CMOs have ‘very little time’ to do marketing

    • 12 Oct 2016
    • Mindi Chahal

    Top marketers say they are too busy running a business to spend their whole time on communications.

  • Failure to align marketing and HR causing brands to miss out on top talent

    • 12 Sep 2016
    • Sarah Vizard

    Companies need to start treating job candidates like customers if they want to attract the best workers, according to research by LinkedIn.

  • ‘Curiosity, understanding and empathy the key traits of a successful marketer’

    • 31 Aug 2016
    • Sarah Vizard

    The marketers of tomorrow will need to be curious, understand consumers and be willing to learn from ‘people better than them’ if they want to have successful careers in the industry according to top marketers.

  • The Marketing Academy opens its Fellowship programme for fourth year

    • 22 Aug 2016
    • Leonie Roderick

    The Marketing Academy has opened up applications for its fourth Fellowship programme, aimed at prepping CMOs to become the CEOs of the future.

  • Suggested reading June 2016: a digest of new marketing literature

    • 30 Jun 2016
    • Marketing Week

    Marketing Week has scoured the latest business books and journals for this digest of new marketing literature.

  • Microsoft’s LinkedIn acquisition is a data and advertising play

    • 12 Jun 2016
    • Sarah Vizard

    Microsoft is buying LinkedIn for $26.2bn in a deal that the two companies say will “change the way the world works” but will also provide both with more data so they can serve more relevant content and advertising.

  • EE loses more marketing talent as its long-serving brand director departs

    • 2 Jun 2016
    • Rachel Gee

    Following the departure of EE’s CMO Pippa Dunn in January, the company’s brand director Spencer McHugh has announced he too will be leaving EE at the end of July, after 12 years with the company.

  • Meet the colleagues of a modern marketer: The chief data officer

    • 31 May 2016
    • Mindi Chahal

    As part of Marketing Week’s continued focus on careers, we take a closer look at some of the key emerging roles that now sit alongside marketing. First up, the chief data officer.

  • Suggested reading May 2016: a digest of new marketing literature

    • 26 May 2016
    • Mindi Chahal

    Suggested reading May 2016: a digest of new marketing literature

  • Top tips from Marketing Academy scholars from the BBC, KFC and Mondelez

    • 18 May 2016
    • Thomas Hobbs

    With The Marketing Academy recently selecting the next 30 emerging leaders to take part in its 2016 scholarship programme, the 2015 participants each handed out their advice on how to be a successful marketer.

  • P&G’s Roisin Donnelly: Marketers are too hung up on platforms when they should be focused on consumers

    • 18 May 2016
    • Sarah Vizard

    Procter & Gamble’s Northern European brand director Roisin Donnelly believes marketers are allowing themselves to be distracted by new digital platforms and are using technology for technology’s sake rather than focusing on consumers and their needs.

  • The Changing Face of Marketing Recruitment

    • 12 May 2016
    • Louis Williamson, Director

    Whilst browsing a general interest discussion forum a short while ago I stumbled across a thread that caught my eye: “Recruiters: Good / Bad / Indifferent”

  • The Marketing Academy reveals its 2016 scholars

    • 9 May 2016
    • Sarah Vizard

    The Marketing Academy has selected the 30 emerging leaders that will take part in its 2016 scholarship programme from more than 350 nominations.

  • 5 things that mattered this week

    • 28 Apr 2016
    • Rachel Gee

    In a week that saw Apple sales fall for the first time in 13 years and BHS go into administration, we line up five of the week’s biggest marketing stories.

  • Advertising Association issues call to arms to industry to promote its value to society

    • 28 Apr 2016
    • Sarah Vizard

    The boss of the Advertising Association, Tim Lefroy, is calling on the marketing industry to start a bigger conversation on the benefits advertising brings to the UK, not just in terms of the economy and businesses but also how it positively impacts people and society.