Search articles in Career News

Found 89 articles

  • Mondelēz’s top marketer leaves as it looks to ‘evolve’ CMO role

    • 25 Apr 2017
    • Leonie Roderick

    Mondelēz says it is looking for a successor for Dana Anderson but admits the nature of the CMO role could change as it looks for a “digital-first, disruptive and innovative leader”.

  • Facebook: ‘Marketers need to stop taking shortcuts when it comes to measurement’

    • 24 Apr 2017
    • Rachel Gee

    Facebook says issues with digital measurement are down to marketers taking shortcuts and focusing too much on last-click attribution.

  • Coca-Cola to axe 1,200 jobs as it shifts to new ‘cluster’ model

    • 24 Apr 2017
    • Sarah Vizard

    Marketing jobs are at risk as part of job cuts that Coke hopes will help its transformation into a more agile ‘total beverage company’.

  • Almost one in five FTSE 100 CEOs now come from a marketing background

    • 20 Apr 2017
    • Thomas Hobbs

    New research shows marketers are continuing to make progress in terms of reaching the c-suite.

  • Marketer confidence on the up despite Brexit and Google concerns

    • 18 Apr 2017
    • Leonie Roderick

    Digital remains the most popular marketing medium. However, traditional media channels such as TV, press, radio and cinema also saw a resurgence in the first quarter of 2017.

  • Recruitment, AI and dark social: The big challenges facing marketers

    • 4 Apr 2017
    • Marketing Week Reporters

    We caught up with three top marketers from Diageo, IBM and Innocent Drinks at Marketing Week Live to discuss the key emerging trends.

  • 5 killer stats to start your week

    • 2 Apr 2017
    • Rachel Gee

    In the fourth of our ‘killer stats’ video series, we arm you with all the latest marketing industry stats you’ll need to prepare for the coming week.

  • Coca-Cola and the rise of the chief growth officer

    • 28 Mar 2017
    • Leonie Roderick

    Coca-Cola has become the latest FMCG brand to appoint a chief growth officer as it looks to tech, innovation and sustainability as the keys for future success.

  • Marketers lack professional role models to inspire their careers

    • 7 Mar 2017
    • Leonie Roderick

    Senior female marketers in particular are being encouraged to mentor other women, as many women “plateau” in their career before reaching C-suite level.

  • What will the marketing team of the future look like?

    • 9 Feb 2017
    • Marketing Week

    Marketing Week has lined up a stellar panel to explore how marketing teams will look in the future at Marketing Week Live on 8-9 March.

  • ‘Failure is an expensive training course’ says ex-Sainsbury’s marketing boss

    • 9 Feb 2017
    • Thomas Hobbs

    Sainsbury’s ex-marketing director Sarah Warby also urged marketers not to be brave “just for the sake of it”.

  • The Marketing Week Mini MBA in marketing is back for 2017

    • 27 Jan 2017
    • Sarah Vizard

    The course, taught by marketing professor and Marketing Week columnist Mark Ritson, will offer modules on marketing orientation, targeting and strategy.

  • Marketing Week Live returns with a top schedule for 2017

    • 24 Jan 2017
    • Marketing Week

    Marketing Week Live is back with a stellar line-up of marketers for this year’s event on 8 and 9 March at Kensington Olympia.

  • EasyJet creates new roles to focus on customer experience and digital

    • 17 Jan 2017
    • Mindi Chahal

    EasyJet has created a new director of customer role and will merge digital and marketing as part of a team restructure that will allow the low cost airline to focus on customer experience, business travellers and digital innovation.

  • Tesco uses Unilever connections to appoint new marketing chief

    • 11 Jan 2017
    • Thomas Hobbs

    Tesco has announced the appointment of Unilever’s Alessandra Bellini as its new chief customer officer.

  • GE’s CMO on redefining B2B marketing at the ‘pretty damn cool’ brand

    • 11 Jan 2017
    • Charlotte Rogers

    Just over a year into her role as CMO at the world’s fourth largest B2B business General Electric, Linda Boff explains how her team are ripping up the rulebook and driving disruption at the ‘124-year-old startup’.

  • John Lewis appoints Becky Brock to new marketing director role

    • 5 Jan 2017
    • Leonie Roderick

    Becky Brock will be taking up the role of director of marketing at John Lewis, reporting to customer director Craig Inglis.

  • Senior marketers from BT and News UK among 17 chosen for fellowship

    • 4 Jan 2017
    • Sarah Vizard

    The Marketing Academy’s Fellowship aims to equip marketers with the skills needed to transition to the CEO role.

  • Submit your question for Marketing Week’s first careers podcast

    • 19 Dec 2016
    • Marketing Week

    What would you like to ask our career experts? Submit your questions now ahead Marketing Week’s first careers podcast.

  • Female marketing directors earn 17% less than male peers

    • 9 Dec 2016
    • Leonie Roderick

    New figures show women earn less than men across a range of senior advertising and marketing roles.