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Found 16 articles

  • Gambling and gaming crowned best paid sector for marketers

    • 5 Apr 2022
    • Marketing Week Reporters

    The gaming and gambling sectors have emerged as the best paid for marketers, according to Marketing Week’s 2022 Career and Salary Survey, with those working for a charity/not-for-profit bringing home the smallest average wage.

  • Does marketing have a career gap bias?

    • 10 Mar 2022
    • Charlotte Rogers

    Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.

  • Harry Lang: From shock to acceptance, get familiar with the seven stages of job hunting

    • 16 May 2019
    • Harry Lang

    Planning a marketing career in a fractious economy is not easy, but there are seven clear stages anyone in search of a new job must go through.

  • Wellbeing must become a boardroom priority, says Bupa

    • 27 Jun 2017
    • Charlotte Rogers

    Healthcare provider Bupa is urging leaders to take ownership of wellbeing in order to ensure both their employees – and organisations – can become more resilient.

  • Three hires former O2 and Harvey Nichols marketer

    Three hires former O2 and Harvey Nichols marketer as new CMO

    • 5 Jun 2017
    • Sarah Vizard

    Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.

  • Harvey Nichols’ top marketer Shadi Halliwell set t

    Harvey Nichols’ top marketer Shadi Halliwell set to depart

    • 30 May 2017
    • Sarah Vizard

    Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.

  • How Shell has bridged the gap between brand market

    How Shell has bridged the gap between brand marketing and data

    • 23 May 2017
    • Charlotte Rogers

    The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.

  • Innocent’s Helen Pomphrey joins Cawston Press as f

    Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss

    • 21 May 2017
    • Leonie Roderick

    Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.

  • Why big companies need to act with a startup mentality when it comes to product launches

    • 16 May 2017
    • Rachel Gee

    Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.

  • How marketers can target consumers through the connected home

    • 15 May 2017
    • Leonie Roderick

    From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.

  • Agency talent is increasingly moving client-side

    • 14 May 2017
    • Sarah Vizard

    A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.

  •’s CMO on his unconventional route to the top

    • 10 May 2017
    • Rachel Gee’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.

  • 5 killer stats

    5 killer stats week commencing 8th May

    • 7 May 2017
    • Sarah Vizard

    We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

  • Pete Markey leaves Aviva for TSB marketing director role

    • 4 May 2017
    • Leonie Roderick

    Pete Markey is taking up a new role at TSB, having previously held senior marketing positions at Aviva UK and the Post Office.

  • What makes a good marketing employer?

    • 2 May 2017
    • Mindi Chahal

    Employer branding is as vital as your consumer marketing to attract and retain a talented, diverse workforce.

  • Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested

    • 26 Apr 2017
    • Rachel Gee

    Online ad spend, particularly on video, is on the rise despite the industry’s concern over the media supply chain.