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Found 89 articles

  • Harry Lang: From shock to acceptance, get familiar with the seven stages of job hunting

    • 16 May 2019
    • Harry Lang

    Planning a marketing career in a fractious economy is not easy, but there are seven clear stages anyone in search of a new job must go through.

  • Brands failing to promote CMOs from within

    • 26 Jul 2017
    • Sarah Vizard

    New data shows that CMO succession planning is a “major challenge” as the proportion of external hires soars.

  • Marketers’ hiring plans on the up, but for how long?

    • 18 Jul 2017
    • Sarah Vizard

    More companies are planning to hire than cut staff over the next three months, but risks from Brexit could hit future job growth, according to the latest IPA Bellwether.

  • British Airways confirms new director of customer experience

    • 29 Jun 2017
    • Lucy Tesseras

    Carolina Martinoli has been named British Airways’ director of brand and customer experience, replacing Troy Warfield who left earlier this month.

  • Help us chart the Anatomy of a Leader

    • 28 Jun 2017
    • Michael Barnett

    Take our survey to tell us what you think are the key attributes a marketer needs to be considered a business leader today.

  • Wellbeing must become a boardroom priority, says Bupa

    • 27 Jun 2017
    • Charlotte Rogers

    Healthcare provider Bupa is urging leaders to take ownership of wellbeing in order to ensure both their employees – and organisations – can become more resilient.

  • HP’s CMO: We must be business people first and marketers second

    • 21 Jun 2017
    • Russell Parsons

    Antonio Lucio believes marketing must be about building the business, not just the brand, if it wants a seat at the top table.

  • Three hires former O2 and Harvey Nichols marketer

    Three hires former O2 and Harvey Nichols marketer as new CMO

    • 5 Jun 2017
    • Sarah Vizard

    Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.

  • Harvey Nichols’ top marketer Shadi Halliwell set t

    Harvey Nichols’ top marketer Shadi Halliwell set to depart

    • 30 May 2017
    • Sarah Vizard

    Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.

  • How Shell has bridged the gap between brand market

    How Shell has bridged the gap between brand marketing and data

    • 23 May 2017
    • Charlotte Rogers

    The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.

  • Innocent’s Helen Pomphrey joins Cawston Press as f

    Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss

    • 21 May 2017
    • Leonie Roderick

    Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.

  • Why big companies need to act with a startup mentality when it comes to product launches

    • 16 May 2017
    • Rachel Gee

    Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.

  • How marketers can target consumers through the connected home

    • 15 May 2017
    • Leonie Roderick

    From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.

  • Agency talent is increasingly moving client-side

    • 14 May 2017
    • Sarah Vizard

    A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.

  • Booking.com’s CMO on his unconventional route to the top

    • 10 May 2017
    • Rachel Gee

    Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.

  • 5 killer stats

    5 killer stats week commencing 8th May

    • 7 May 2017
    • Sarah Vizard

    We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

  • Pete Markey leaves Aviva for TSB marketing director role

    • 4 May 2017
    • Leonie Roderick

    Pete Markey is taking up a new role at TSB, having previously held senior marketing positions at Aviva UK and the Post Office.

  • What makes a good marketing employer?

    • 2 May 2017
    • Mindi Chahal

    Employer branding is as vital as your consumer marketing to attract and retain a talented, diverse workforce.

  • Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested

    • 26 Apr 2017
    • Rachel Gee

    Online ad spend, particularly on video, is on the rise despite the industry’s concern over the media supply chain.

  • How Google is disrupting the education system

    • 26 Apr 2017
    • Rachel Gee

    Google’s Shuvo Saha talks about how the company is shaking up the online education industry and what it looks for in future marketers.