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Found 16 articles
Gambling and gaming crowned best paid sector for marketers
- 5 Apr 2022
The gaming and gambling sectors have emerged as the best paid for marketers, according to Marketing Week’s 2022 Career and Salary Survey, with those working for a charity/not-for-profit bringing home the smallest average wage.
Does marketing have a career gap bias?
- 10 Mar 2022
Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
Harry Lang: From shock to acceptance, get familiar with the seven stages of job hunting
- 16 May 2019
Planning a marketing career in a fractious economy is not easy, but there are seven clear stages anyone in search of a new job must go through.
Wellbeing must become a boardroom priority, says Bupa
- 27 Jun 2017
Healthcare provider Bupa is urging leaders to take ownership of wellbeing in order to ensure both their employees – and organisations – can become more resilient.
Three hires former O2 and Harvey Nichols marketer as new CMO
- 5 Jun 2017
Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.
Harvey Nichols’ top marketer Shadi Halliwell set to depart
- 30 May 2017
Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.
How Shell has bridged the gap between brand marketing and data
- 23 May 2017
The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.
Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss
- 21 May 2017
Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.
Why big companies need to act with a startup mentality when it comes to product launches
- 16 May 2017
Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.
How marketers can target consumers through the connected home
- 15 May 2017
From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
Agency talent is increasingly moving client-side
- 14 May 2017
A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.
Booking.com’s CMO on his unconventional route to the top
- 10 May 2017
Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.
5 killer stats week commencing 8th May
- 7 May 2017
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Pete Markey leaves Aviva for TSB marketing director role
- 4 May 2017
Pete Markey is taking up a new role at TSB, having previously held senior marketing positions at Aviva UK and the Post Office.
What makes a good marketing employer?
- 2 May 2017
Employer branding is as vital as your consumer marketing to attract and retain a talented, diverse workforce.
Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested
- 26 Apr 2017
Online ad spend, particularly on video, is on the rise despite the industry’s concern over the media supply chain.