Search articles in Career Analysis
Found 10 articles
Who should lead digital transformation?
- 28 Jun 2017
The approach brands take when embarking on a digital transformation journey may differ but getting buy-in from the C-suite and communicating what’s happening to the rest of the business is critical to success.
Why building long-term brand loyalty starts from within
- 26 Jun 2017
Brands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to empower employees, according to new research shown exclusively to Marketing Week.
Culture, not pay, motivates marketers to move jobs
- 6 Jun 2017
New research shows workplace culture and opportunities for training are key to attracting, and keeping, the best marketing talent.
How collaboration between marketing and HR is fuelling career success at GSK
- 4 Jun 2017
A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.
The brand benefits of neurodiversity
- 30 May 2017
With the right level of support neurodiverse individuals can prosper in any business and make a significant contribution which benefits both brand culture and the bottom line.
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How to hire neurodiverse people
- 29 May 2017
People with neurological differences represent a significant untapped talent pool but brands must be willing to adapt their processes to achieve real diversity of thought.
The big debate: Is coding a must-have skill for marketers?
- 14 May 2017
Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?
Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss
- 10 May 2017
In order to promote different ways of thinking, Direct Line Group is addressing how it approaches the management and recruitment of ‘neurodiverse’ people.
Ryanair CMO: Brands don’t need to be loved to win over consumers
- 8 May 2017
Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.
Employer Brands 2017: The best places for marketers to work
- 2 May 2017
Marketing Week has carried out extensive research to make sense of the employment market and identify some of the best places in the UK for marketers to work.
