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Found 306 articles

  • ‘Give marketers flexibility and you’ll see a productivity boost’

    • 15 Mar 2017
    • Rachel Gee

    With commuting length and working hours at an all time high, and sick days hitting a low, experts have their say on how leaders can introduce a healthy work-life balance to increase productivity.

  • Marketers lack professional role models to inspire their careers

    • 7 Mar 2017
    • Leonie Roderick

    Senior female marketers in particular are being encouraged to mentor other women, as many women “plateau” in their career before reaching C-suite level.

  • Post Office 60 second CV

    • 2 Mar 2017
    • Marketing Week

    Louise Fowler is the Chief Customer and Marketing Officer at the Post Office and is tasked with leading the strategic repositioning of the brand, developing new customer propositions.

  • NEXT Retail 60 second CV

    • 28 Feb 2017

    We’re looking for innovators and trailblazers, the switched-on and clued-up, the faster than fast-paced, the light-years-ahead forward thinkers. We asked Anthony Williams what it’s like to work for such a dynamic environment.

  • Why Google’s ex-marketing director moved to an education startup

    • 13 Feb 2017
    • Mindi Chahal

    Google’s ex-marketing director in the UK says his long-term plan was always to join another early-stage business as he has always had a “hankering” to work for startups.

  • The big debate: Are the ‘4Ps of marketing’ still relevant?

    • 9 Feb 2017
    • Jonathan Bacon

    The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control?

  • What will the marketing team of the future look like?

    • 9 Feb 2017
    • Marketing Week

    Marketing Week has lined up a stellar panel to explore how marketing teams will look in the future at Marketing Week Live on 8-9 March.

  • Life Beyond Marketing: How to master portfolio management

    • 9 Feb 2017
    • Charlotte Rogers

    In the first instalment in Marketing Week’s new Life Beyond Marketing series, which explores the opportunities open to marketers beyond their day job and how to make use of untapped capabilities, high-profile marketers discuss the risk and reward of portfolio management.

  • ‘Failure is an expensive training course’ says ex-Sainsbury’s marketing boss

    • 9 Feb 2017
    • Thomas Hobbs

    Sainsbury’s ex-marketing director Sarah Warby also urged marketers not to be brave “just for the sake of it”.

  • Industry-specific marketing training: Highly relevant or too niche?

    • 6 Feb 2017
    • Mindi Chahal

    The Chartered Institute of Marketing has launched its first sector-specific marketing programme for the construction industry to address a growing need in that sector, but should other industries follow suit or could it lead to narrow thinking?

  • The Marketing Week Mini MBA in marketing is back for 2017

    • 27 Jan 2017
    • Sarah Vizard

    The course, taught by marketing professor and Marketing Week columnist Mark Ritson, will offer modules on marketing orientation, targeting and strategy.

  • Marketing Week Live returns with a top schedule for 2017

    • 24 Jan 2017
    • Marketing Week

    Marketing Week Live is back with a stellar line-up of marketers for this year’s event on 8 and 9 March at Kensington Olympia.

  • Thomas Barta: Marketing jargon is a major career killer

    • 23 Jan 2017
    • Thomas Barta

    Marketers need to do a better job at marketing the value of marketing to the rest of their business. First step? Lose the jargon, says Thomas Barta, marketing leadership expert and co-author of leadership book ‘The 12 Powers of a Marketing Leader’.

  • How one marketer made the transition to CEO

    • 20 Jan 2017
    • Mindi Chahal

    As Simon Carter embarks on his first CEO position at market research agency ComRes, the former marketing chief of IT firm Fujitsu tells Marketing Week why it’s “fantastic” for the industry to have another marketer at the top and how to get there.

  • Salary Survey 2017: Workplace diversity takes a knock

    • 20 Jan 2017
    • Charlotte Rogers

    Marketing Week’s annual Career and Salary Survey shows that rather than improving, workforce diversity is actually getting worse.

  • Helen Tupper: Don’t chase high salaries – a good fit is what creates happiness

    • 19 Jan 2017
    • Helen Tupper

    Money is important but job satisfaction is about far more than financial remuneration, says Helen Tupper, marketing director at Microsoft DX.

  • What are you worth? Use our Salary Calculator to find out

    • 19 Jan 2017
    • Marketing Week

    What are you worth? Use our Salary Calculator to find out

  • Salary Survey 2017: Marketing is still misunderstood by businesses

    • 19 Jan 2017
    • Charlotte Rogers

    Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation for the discipline, at a time when gaming and gambling is revealed as the best paid sector for marketers.

  • Salary Survey 2017: The gender pay gap increases

    • 19 Jan 2017
    • Charlotte Rogers

    Marketing Week’s annual Career and Salary Survey reveals pay parity between men and women is getting worse rather than better.

  • EasyJet creates new roles to focus on customer experience and digital

    • 17 Jan 2017
    • Mindi Chahal

    EasyJet has created a new director of customer role and will merge digital and marketing as part of a team restructure that will allow the low cost airline to focus on customer experience, business travellers and digital innovation.