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  • The big debate: Is 2017 the best time to be a marketer?

    • 20 Apr 2017
    • Charlotte Rogers

    With the electrifying pace of change and sheer volume of emerging technologies bringing marketers closer to consumers, could 2017 be the best time for marketing?

  • Exploring Unit Editions’ new book on the work of P

    Exploring Unit Editions’ new book on the work of Paula Scher

    • 18 Apr 2017
    • Sarah Dawood

    This month, independent publisher Unit Editions has released Paula Scher: Works – a 522-page book documenting the life and work of the Pentagram partner. We speak to the book’s co-editor Adrian Shaughnessy about what makes Scher “remarkable”, her politically-motivated projects, and her refusal to be typecast as a “female designer”.

  • What defines ‘digital culture’ and how to achieve it

    • 18 Apr 2017
    • Ben Davis

    Ben Horowitz of venture capital firm Andreesen Horowitz has outlined four ways to change culture.

  • Marketer confidence on the up despite Brexit and Google concerns

    • 18 Apr 2017
    • Leonie Roderick

    Digital remains the most popular marketing medium. However, traditional media channels such as TV, press, radio and cinema also saw a resurgence in the first quarter of 2017.

  • Mark Ritson: Here’s why you don’t ask a marketing professor for career advice

    • 18 Apr 2017
    • Mark Ritson

    If I aspired to a career in agency-land, would I join Ogilvy & Mather’s branded house or Publicis’s house of brands? An excellent question, and here’s why I don’t have an answer.

  • Ideas and where to find them

    • 17 Apr 2017
    • Marketing Week

    How can you unlock the creative process? Join author and founder of Now Go Create Claire Bridges in this discussion about the secrets of finding creative ideas to meet a commercial brief.

  • Mark Ritson: United’s CEO makes a mockery of the word ‘leadership’

    • 11 Apr 2017
    • Mark Ritson

    United Airlines CEO Oscar Muñoz gave a masterclass in what not to do when the carrier forcibly ejected a doctor from an overbooked flight. Leadership is about acting on decisions, not responding to PR crises.

  • Ed Pilkington: Specialists, not brand managers, are the future of marketing

    • 10 Apr 2017
    • Ed Pilkington

    Brands need in-house expertise to keep pace with rapidly changing fields such as media, data and technology. The solution isn’t more brand managers but specialists with deep knowledge, says Diageo’s European marketing and innovation director, Ed Pilkington.

  • elen Tupper: Apply storytelling to your career to

    Helen Tupper: Apply storytelling to your career to increase impact

    • 9 Apr 2017
    • Helen Tupper

    The art of storytelling is essential for brands and marketers but there are three personal stories employees should start to convey to enhance their careers.

  • Recruitment, AI and dark social: The big challenges facing marketers

    • 4 Apr 2017
    • Marketing Week Reporters

    We caught up with three top marketers from Diageo, IBM and Innocent Drinks at Marketing Week Live to discuss the key emerging trends.

  • 5 killer stats to start your week

    • 2 Apr 2017
    • Rachel Gee

    In the fourth of our ‘killer stats’ video series, we arm you with all the latest marketing industry stats you’ll need to prepare for the coming week.

  • Employers are struggling with expressions of faith in the workplace

    • 2 Apr 2017
    • Mindi Chahal

    Employers are facing challenges over expressions of religion and belief in the workplace as new research shows HR professionals have a very different view of practising faith at work when compared to employees.

  • LinkedIn’s CMO on being a marketing boss with ‘PR DNA’

    • 28 Mar 2017
    • Charlotte Rogers

    LinkedIn’s chief marketer had 20 years of corporate communications experience before taking over as CMO and says content marketing and social media is blurring the line between the two.

  • Coca-Cola and the rise of the chief growth officer

    • 28 Mar 2017
    • Leonie Roderick

    Coca-Cola has become the latest FMCG brand to appoint a chief growth officer as it looks to tech, innovation and sustainability as the keys for future success.

  • How dual roles for marketers can make brands stronger

    • 27 Mar 2017
    • Charlotte Rogers

    Marketers taking on dual roles are being given the opportunity to spread their wings across the wider business and leave their unique stamp on company culture.

  • A letter to my younger self – the advice I wish I’d had

    • 27 Mar 2017
    • Harry Lang

    Harry Lang, marketing director at gaming brand Pinnacle, looks back on the first half of his career and lays out everything he wishes he had known from the start, but which he had to learn from experience.

  • ‘Marketers must find time for training and personal development’

    • 24 Mar 2017
    • Jonathan Bacon

    The pace of change means marketers at all levels continually need to refresh their skills, and training plays a vital role

  • Curious, accountable and collaborative: The key characteristics a marketer must possess

    • 23 Mar 2017
    • Marketing Week

    Marketing Week caught up with three top marketers at Marketing Week Live to discuss what the marketing team of the future will look like.

  • Helen Tupper: How to make time for mindfulness at work

    • 20 Mar 2017
    • Helen Tupper

    In our mega-busy lives it can be difficult to switch off and have some quiet time but by taking a series of mindful actions you can find your inner peace and be more effective at work.

  • The big debate: Is age discrimination rife in the marketing profession?

    • 20 Mar 2017
    • Jonathan Bacon

    Nearly a third of marketers feel ‘older people’ are under-represented or not represented at all within their business, so is there an issue of age discrimination in the workplace and if so what can marketers do to level the playing field?