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  • Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss

    • 10 May 2017
    • Lucy Tesseras

    In order to promote different ways of thinking, Direct Line Group is addressing how it approaches the management and recruitment of ‘neurodiverse’ people.

  • Booking.com’s CMO on his unconventional route to the top

    • 10 May 2017
    • Rachel Gee

    Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.

  • Ryanair CMO: Brands don’t need to be loved to win over consumers

    • 8 May 2017
    • Charlotte Rogers

    Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.

  • 5 killer stats

    5 killer stats week commencing 8th May

    • 7 May 2017
    • Sarah Vizard

    We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

  • Marketing needs to pull out all the stops to attract the best talent

    • 5 May 2017
    • Russell Parsons

    Not unlike the citizens of Copenhagen, employers need to create a caring and collaborative culture to encourage both professional and personal development.

  • Pete Markey leaves Aviva for TSB marketing director role

    • 4 May 2017
    • Leonie Roderick

    Pete Markey is taking up a new role at TSB, having previously held senior marketing positions at Aviva UK and the Post Office.

  • Employer Brands 2017: The best places for marketer

    Employer Brands 2017: The best places for marketers to work

    • 2 May 2017
    • Marketing Week

    Marketing Week has carried out extensive research to make sense of the employment market and identify some of the best places in the UK for marketers to work.

  • What makes a good marketing employer?

    • 2 May 2017
    • Mindi Chahal

    Employer branding is as vital as your consumer marketing to attract and retain a talented, diverse workforce.

  • Thomas Barta: Facts alone aren’t enough to change

    Thomas Barta: Facts alone aren’t enough to change people’s minds

    • 1 May 2017
    • Thomas Barta

    For marketers to overcome strong beliefs inside the company, showing facts may not be enough. Your better bet is to ask a powerful question: “How, exactly?”

  • Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested

    • 26 Apr 2017
    • Rachel Gee

    Online ad spend, particularly on video, is on the rise despite the industry’s concern over the media supply chain.

  • Marketoonist on upselling and customer experience

    Marketoonist on upselling and customer experience

    • 26 Apr 2017
    • Tom Fishburne

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

  • How Google is disrupting the education system

    • 26 Apr 2017
    • Rachel Gee

    Google’s Shuvo Saha talks about how the company is shaking up the online education industry and what it looks for in future marketers.

  • Mondelēz’s top marketer leaves as it looks to ‘evolve’ CMO role

    • 25 Apr 2017
    • Leonie Roderick

    Mondelēz says it is looking for a successor for Dana Anderson but admits the nature of the CMO role could change as it looks for a “digital-first, disruptive and innovative leader”.

  • Bob Wootton: How brands lost confidence in media buying

    • 24 Apr 2017
    • Bob Wootton

    Media agency consolidation and margin pressure from procurement departments mean kickbacks take precedence over clients’ interests, while online media buying still isn’t transparent enough, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.

  • Facebook: ‘Marketers need to stop taking shortcuts when it comes to measurement’

    • 24 Apr 2017
    • Rachel Gee

    Facebook says issues with digital measurement are down to marketers taking shortcuts and focusing too much on last-click attribution.

  • Coca-Cola to axe 1,200 jobs as it shifts to new ‘cluster’ model

    • 24 Apr 2017
    • Sarah Vizard

    Marketing jobs are at risk as part of job cuts that Coke hopes will help its transformation into a more agile ‘total beverage company’.

  • Ronan Harris, Google. Picture by Shane O’Neill / C

    Google’s UK MD: Small businesses will be a growth engine for Britain post-Brexit

    • 24 Apr 2017
    • Jonathan Bacon

    Following his recent appointment as UK and Ireland managing director, Ronan Harris shares his views on marketing and its role within the internet giant as part of Marketing Week’s ‘View From The Outside’ series.

  • Marketers must reclaim the word ‘innovation’ before it dies

    • 23 Apr 2017
    • Mindi Chahal

    Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant?

  • Marketoonist on corporate apologies

    Marketoonist on corporate apologies

    • 20 Apr 2017
    • Tom Fishburne

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne

  • Almost one in five FTSE 100 CEOs now come from a marketing background

    • 20 Apr 2017
    • Thomas Hobbs

    New research shows marketers are continuing to make progress in terms of reaching the c-suite.