All Careers Advice
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Not every decision is going to be correct and you can learn as much from mistakes as successes, according to the drinks company’s top marketer.
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Healthcare provider Bupa is urging leaders to take ownership of wellbeing in order to ensure both their employees – and organisations – can become more resilient.
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Brands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to empower employees, according to new research shown exclusively to Marketing Week.
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If you could go back to the start of your career and tell yourself everything you know now, what would you say? Hostelworld CMO Ottokar Rosenberger lists the advice he wishes he’d had.
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Antonio Lucio believes marketing must be about building the business, not just the brand, if it wants a seat at the top table.
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Unless marketers step up and take the lead, great customer experiences will remain a corporate fantasy.
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New research shows workplace culture and opportunities for training are key to attracting, and keeping, the best marketing talent.
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The story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.
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Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.
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A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.
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Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.
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The brand benefits of neurodiversity
31/05/2017
With the right level of support neurodiverse individuals can prosper in any business and make a significant contribution which benefits both brand culture and the bottom line. -
How to hire neurodiverse people
30/05/2017
People with neurological differences represent a significant untapped talent pool but brands must be willing to adapt their processes to achieve real diversity of thought. -
The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.
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Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.
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Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.
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From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
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CVs and LinkedIn are not the only tools that need sprucing up to enhance your career. Focus on your skills, network and impact to gain an extra advantage.
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Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?
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A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.