All Careers Advice
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The story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.
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Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.
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A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.
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Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.
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The brand benefits of neurodiversity
31/05/2017
With the right level of support neurodiverse individuals can prosper in any business and make a significant contribution which benefits both brand culture and the bottom line. -
How to hire neurodiverse people
30/05/2017
People with neurological differences represent a significant untapped talent pool but brands must be willing to adapt their processes to achieve real diversity of thought. -
The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.
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Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.
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Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.
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From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
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CVs and LinkedIn are not the only tools that need sprucing up to enhance your career. Focus on your skills, network and impact to gain an extra advantage.
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Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?
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A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.
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Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.
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Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss
11/05/2017
In order to promote different ways of thinking, Direct Line Group is addressing how it approaches the management and recruitment of ‘neurodiverse’ people. -
Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.
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5 killer stats week commencing 8th May
08/05/2017
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. -
Not unlike the citizens of Copenhagen, employers need to create a caring and collaborative culture to encourage both professional and personal development.
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Pete Markey is taking up a new role at TSB, having previously held senior marketing positions at Aviva UK and the Post Office.
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What makes a good marketing employer?
03/05/2017
Employer branding is as vital as your consumer marketing to attract and retain a talented, diverse workforce.