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  • What Diageo has learned from its marketing mistakes

    • 27 Jun 2017
    • Russell Parsons

    Not every decision is going to be correct and you can learn as much from mistakes as successes, according to the drinks company’s top marketer.

  • Wellbeing must become a boardroom priority, says Bupa

    • 27 Jun 2017
    • Charlotte Rogers

    Healthcare provider Bupa is urging leaders to take ownership of wellbeing in order to ensure both their employees – and organisations – can become more resilient.

  • Why building long-term brand loyalty starts from within

    • 26 Jun 2017
    • Thomas Hobbs

    Brands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to empower employees, according to new research shown exclusively to Marketing Week.

  • A letter to my younger self: Hostelworld CMO Ottokar Rosenberger

    • 25 Jun 2017
    • Ottokar Rosenberger

    If you could go back to the start of your career and tell yourself everything you know now, what would you say? Hostelworld CMO Ottokar Rosenberger lists the advice he wishes he’d had.

  • HP’s CMO: We must be business people first and marketers second

    • 21 Jun 2017
    • Russell Parsons

    Antonio Lucio believes marketing must be about building the business, not just the brand, if it wants a seat at the top table.

  • Thomas Barta: Customer experience is a marketer’s biggest leadership challenge

    • 15 Jun 2017
    • Thomas Barta

    Unless marketers step up and take the lead, great customer experiences will remain a corporate fantasy.

  • Culture, not pay, motivates marketers to move jobs

    • 6 Jun 2017
    • Sarah Vizard

    New research shows workplace culture and opportunities for training are key to attracting, and keeping, the best marketing talent.

  • Three hires former O2 and Harvey Nichols marketer

    Three hires former O2 and Harvey Nichols marketer as new CMO

    • 5 Jun 2017
    • Sarah Vizard

    Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.

  • The value of gaining experience across sectors

    The value of gaining experience across sectors

    • 5 Jun 2017
    • Jonathan Bacon

    The story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.

  • How collaboration between marketing and HR is fuel

    How collaboration between marketing and HR is fuelling career success at GSK

    • 4 Jun 2017
    • Charlotte Rogers

    A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.

  • The brand benefits of neurodiversity

    The brand benefits of neurodiversity

    • 30 May 2017
    • Charlotte Rogers

    With the right level of support neurodiverse individuals can prosper in any business and make a significant contribution which benefits both brand culture and the bottom line.

  • Harvey Nichols’ top marketer Shadi Halliwell set t

    Harvey Nichols’ top marketer Shadi Halliwell set to depart

    • 30 May 2017
    • Sarah Vizard

    Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.

  • How to hire neurodiverse people

    How to hire neurodiverse people

    • 29 May 2017
    • Charlotte Rogers

    People with neurological differences represent a significant untapped talent pool but brands must be willing to adapt their processes to achieve real diversity of thought.

  • How Shell has bridged the gap between brand market

    How Shell has bridged the gap between brand marketing and data

    • 23 May 2017
    • Charlotte Rogers

    The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.

  • Innocent’s Helen Pomphrey joins Cawston Press as f

    Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss

    • 21 May 2017
    • Leonie Roderick

    Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.

  • Why big companies need to act with a startup mentality when it comes to product launches

    • 16 May 2017
    • Rachel Gee

    Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.

  • How marketers can target consumers through the connected home

    • 15 May 2017
    • Leonie Roderick

    From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.

  • The big debate: Is coding a must-have skill for ma

    The big debate: Is coding a must-have skill for marketers?

    • 14 May 2017
    • Charlotte Rogers

    Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?

  • Helen Tupper: Failing to spring clean your CV will

    Helen Tupper: Failing to spring clean your CV will limit your career effectiveness

    • 14 May 2017
    • Helen Tupper

    CVs and LinkedIn are not the only tools that need sprucing up to enhance your career. Focus on your skills, network and impact to gain an extra advantage.

  • Agency talent is increasingly moving client-side

    • 14 May 2017
    • Sarah Vizard

    A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.