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Found 48 articles

  • Culture, not pay, motivates marketers to move jobs

    • 6 Jun 2017
    • Sarah Vizard

    New research shows workplace culture and opportunities for training are key to attracting, and keeping, the best marketing talent.

  • Three hires former O2 and Harvey Nichols marketer

    Three hires former O2 and Harvey Nichols marketer as new CMO

    • 5 Jun 2017
    • Sarah Vizard

    Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.

  • The value of gaining experience across sectors

    The value of gaining experience across sectors

    • 5 Jun 2017
    • Jonathan Bacon

    The story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.

  • How collaboration between marketing and HR is fuel

    How collaboration between marketing and HR is fuelling career success at GSK

    • 4 Jun 2017
    • Charlotte Rogers

    A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.

  • The brand benefits of neurodiversity

    The brand benefits of neurodiversity

    • 30 May 2017
    • Charlotte Rogers

    With the right level of support neurodiverse individuals can prosper in any business and make a significant contribution which benefits both brand culture and the bottom line.

  • Harvey Nichols’ top marketer Shadi Halliwell set t

    Harvey Nichols’ top marketer Shadi Halliwell set to depart

    • 30 May 2017
    • Sarah Vizard

    Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.

  • How to hire neurodiverse people

    How to hire neurodiverse people

    • 29 May 2017
    • Charlotte Rogers

    People with neurological differences represent a significant untapped talent pool but brands must be willing to adapt their processes to achieve real diversity of thought.

  • How Shell has bridged the gap between brand market

    How Shell has bridged the gap between brand marketing and data

    • 23 May 2017
    • Charlotte Rogers

    The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.

  • Innocent’s Helen Pomphrey joins Cawston Press as f

    Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss

    • 21 May 2017
    • Leonie Roderick

    Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.

  • Why big companies need to act with a startup mentality when it comes to product launches

    • 16 May 2017
    • Rachel Gee

    Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.

  • How marketers can target consumers through the connected home

    • 15 May 2017
    • Leonie Roderick

    From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.

  • The big debate: Is coding a must-have skill for ma

    The big debate: Is coding a must-have skill for marketers?

    • 14 May 2017
    • Charlotte Rogers

    Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?

  • Helen Tupper: Failing to spring clean your CV will

    Helen Tupper: Failing to spring clean your CV will limit your career effectiveness

    • 14 May 2017
    • Helen Tupper

    CVs and LinkedIn are not the only tools that need sprucing up to enhance your career. Focus on your skills, network and impact to gain an extra advantage.

  • Agency talent is increasingly moving client-side

    • 14 May 2017
    • Sarah Vizard

    A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.

  • Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss

    • 10 May 2017
    • Lucy Tesseras

    In order to promote different ways of thinking, Direct Line Group is addressing how it approaches the management and recruitment of ‘neurodiverse’ people.

  • Booking.com’s CMO on his unconventional route to the top

    • 10 May 2017
    • Rachel Gee

    Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.

  • Ryanair CMO: Brands don’t need to be loved to win over consumers

    • 8 May 2017
    • Charlotte Rogers

    Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.

  • 5 killer stats

    5 killer stats week commencing 8th May

    • 7 May 2017
    • Sarah Vizard

    We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

  • Marketing needs to pull out all the stops to attract the best talent

    • 5 May 2017
    • Russell Parsons

    Not unlike the citizens of Copenhagen, employers need to create a caring and collaborative culture to encourage both professional and personal development.

  • Pete Markey leaves Aviva for TSB marketing director role

    • 4 May 2017
    • Leonie Roderick

    Pete Markey is taking up a new role at TSB, having previously held senior marketing positions at Aviva UK and the Post Office.