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Three hires former O2 and Harvey Nichols marketer as new CMO
- 5 Jun 2017
Shadi Halliwell joins the mobile operator after three years running the marketing department at Harvey Nichols and 20 years at O2.
The value of gaining experience across sectors
- 5 Jun 2017
The story of my CV: Annabel Venner has never shied away from a challenge. Covering healthcare, tobacco, soft drinks, biscuits and insurance, her CV is a lesson in how marketers can excel when they test themselves.
How collaboration between marketing and HR is fuelling career success at GSK
- 4 Jun 2017
A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.
The brand benefits of neurodiversity
- 30 May 2017
With the right level of support neurodiverse individuals can prosper in any business and make a significant contribution which benefits both brand culture and the bottom line.
Harvey Nichols’ top marketer Shadi Halliwell set to depart
- 30 May 2017
Shadi Halliwell has been instrumental in Harvey Nichols’ new brand strategy, and is departing after three years for a ‘new opportunity’.
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How to hire neurodiverse people
- 29 May 2017
People with neurological differences represent a significant untapped talent pool but brands must be willing to adapt their processes to achieve real diversity of thought.
How Shell has bridged the gap between brand marketing and data
- 23 May 2017
The transition from brand marketer to global head of CRM at Shell Retail has taught Sherine Yap the value of commerciality, storytelling and being pragmatic.
Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss
- 21 May 2017
Pomphrey will join the soft drinks brand as UK head of marketing in June after 10 years at Innocent.
Why big companies need to act with a startup mentality when it comes to product launches
- 16 May 2017
Marketers from Nokia, Lego and Fatface on what makes a good product launch and how to learn from mistakes.
How marketers can target consumers through the connected home
- 15 May 2017
From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
The big debate: Is coding a must-have skill for marketers?
- 14 May 2017
Should marketers add coding to their ever growing skillset or is it better to build “whole-brained” teams that possess complementary skills?
Helen Tupper: Failing to spring clean your CV will limit your career effectiveness
- 14 May 2017
CVs and LinkedIn are not the only tools that need sprucing up to enhance your career. Focus on your skills, network and impact to gain an extra advantage.
Agency talent is increasingly moving client-side
- 14 May 2017
A new report finds that 40% of senior client-side marketers has a background at an agency as brands look to widen their talent pool.
Brands are wrong to force marketers to be ‘whole-brained’, says Direct Line’s marketing boss
- 10 May 2017
In order to promote different ways of thinking, Direct Line Group is addressing how it approaches the management and recruitment of ‘neurodiverse’ people.
Booking.com’s CMO on his unconventional route to the top
- 10 May 2017
Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon.
Ryanair CMO: Brands don’t need to be loved to win over consumers
- 8 May 2017
Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.
5 killer stats week commencing 8th May
- 7 May 2017
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Marketing needs to pull out all the stops to attract the best talent
- 5 May 2017
Not unlike the citizens of Copenhagen, employers need to create a caring and collaborative culture to encourage both professional and personal development.
Pete Markey leaves Aviva for TSB marketing director role
- 4 May 2017
Pete Markey is taking up a new role at TSB, having previously held senior marketing positions at Aviva UK and the Post Office.
Employer Brands 2017: The best places for marketers to work
- 2 May 2017
Marketing Week has carried out extensive research to make sense of the employment market and identify some of the best places in the UK for marketers to work.
