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Found 306 articles

  • Hack your commute: Write a letter for a good cause

    • 13 Aug 2017
    • Michael Barnett

    Inspiring ideas to expand your mind on the way to work.

  • Thomas Barta: Strategy means nothing without leadership

    • 10 Aug 2017
    • Thomas Barta

    Even the best marketing strategy, driven by the deepest of customer insights, will go nowhere if you can’t convince colleagues it is the right course of action.

  • Hack your commute: Stop multitasking

    • 6 Aug 2017
    • Michael Barnett

    Inspiring ideas to expand your mind on the way to work.

  • Anatomy of a Leader: The key skills marketers must possess

    • 6 Aug 2017
    • Rachel Gee

    From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?

  • Big brands’ insight innovations help level the playing field for everyone

    • 31 Jul 2017
    • Finn Raben

    The insight techniques used by the world’s biggest brands may seem unattainable, but their experimentation gives all companies something to learn from, says ESOMAR director general Finn Raben.

  • Hack your commute: ‘Read’ a book in 15 minutes

    • 30 Jul 2017
    • Michael Barnett

    Inspiring ideas to expand your mind on the way to work.

  • Two entrepreneurs’ advice for businesses employing single parents

    • 30 Jul 2017
    • Morag Cuddeford-Jones

    The founders of a marketing agency and a holiday business share their advice for improving working conditions for single parents.

  • Brands failing to promote CMOs from within

    • 26 Jul 2017
    • Sarah Vizard

    New data shows that CMO succession planning is a “major challenge” as the proportion of external hires soars.

  • Helen Tupper: Be informed, not overwhelmed

    • 24 Jul 2017
    • Helen Tupper

    Learning about your industry and competitors will improve your effectiveness but we often don’t prioritise it. Here are some strategies for making the time.

  • Employees must know we care about their wellbeing, says Shutterstock

    • 20 Jul 2017
    • Charlotte Rogers

    Healthy body, healthy mind is the philosophy at stock photography site Shutterstock, which focuses its wellbeing strategy on promoting understanding and inclusivity.

  • Thomas Barta: A leader’s biggest asset is their ability to inspire

    • 20 Jul 2017
    • Thomas Barta

    Inspiring customers is high on every marketer’s agenda but to realise great marketing, inspiring your organisation may matter even more.

  • Wellbeing in the workplace – the latest Marketing Week podcast

    • 18 Jul 2017
    • Rachel Gee

    Microsoft’s Helen Tupper and Direct line’s Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast.

  • Marketers’ hiring plans on the up, but for how long?

    • 18 Jul 2017
    • Sarah Vizard

    More companies are planning to hire than cut staff over the next three months, but risks from Brexit could hit future job growth, according to the latest IPA Bellwether.

  • SoundCloud’s DeJuan Wilson on his journey from admin assistant to global marketer

    • 18 Jul 2017
    • Michael Barnett

    SoundCloud vice-president of global marketing DeJuan Wilson has had an unusual and eventful career, starting in admin at Coca-Cola, working for hip hop artist P Diddy and now competing with Apple Music at SoundCloud.

  • Hack your commute: Memorise your next presentation

    • 9 Jul 2017
    • Michael Barnett

    In Marketing Week’s new ‘Hack your commute’ series we explore inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

  • Helen Tupper: Be as clear about your personal purpose as your brand’s

    • 4 Jul 2017
    • Helen Tupper

    Although a career that is purpose-led needs continued investment in time and effort, the clarity and direction it provides makes it all worthwhile.

  • Hack your commute: Learn a language in 20 minutes

    • 30 Jun 2017
    • Michael Barnett

    In Marketing Week’s new ‘Hack your commute’ series we explore inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

  • British Airways confirms new director of customer experience

    • 29 Jun 2017
    • Lucy Tesseras

    Carolina Martinoli has been named British Airways’ director of brand and customer experience, replacing Troy Warfield who left earlier this month.

  • Help us chart the Anatomy of a Leader

    • 28 Jun 2017
    • Michael Barnett

    Take our survey to tell us what you think are the key attributes a marketer needs to be considered a business leader today.

  • Who should lead digital transformation?

    • 28 Jun 2017
    • Mindi Chahal

    The approach brands take when embarking on a digital transformation journey may differ but getting buy-in from the C-suite and communicating what’s happening to the rest of the business is critical to success.