Search Articles

Found 48 articles

  • Gambling and gaming crowned best paid sector for marketers

    • 5 Apr 2022
    • Marketing Week Reporters

    The gaming and gambling sectors have emerged as the best paid for marketers, according to Marketing Week’s 2022 Career and Salary Survey, with those working for a charity/not-for-profit bringing home the smallest average wage.

  • Best paid sector for marketers

    • 5 Apr 2022
    • Marketing Week Reporters

    After two years of turmoil, which sectors are emerging as the best paid for marketing talent? The Career and Salary Survey examines the state of pay in 2022.

  • Does marketing have a career gap bias?

    • 10 Mar 2022
    • Charlotte Rogers

    Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.

  • FMCG crowned the best paid sector for marketers

    • 21 Jan 2020
    • Charlotte Rogers

    FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.

  • Overwhelmingly white, middle class and male: 5 killer stats from Salary Survey 2020

    • 13 Jan 2020
    • Charlotte Rogers

    From the stark lack of ethnic diversity to the persistent gender imbalance in senior roles and marketing’s London-centric bias, here are the killer stats from the Marketing Week Career and Salary Survey 2020.

  • Why you should consider a marketing apprenticeship

    • 9 Jan 2020
    • Charlotte Rogers

    For the first time, the marketing industry can provide an apprenticeship offering that goes from A Level to Master’s degree as it looks to show the value of alternative routes into the industry.

  • Employers have a duty to take mental health seriously

    • 6 Nov 2019
    • Tanya Joseph

    As the stigma around mental health diminishes, there is a lot more employers can do to help support and manage their staff’s mental wellbeing.

  • Harry Lang: From shock to acceptance, get familiar with the seven stages of job hunting

    • 16 May 2019
    • Harry Lang

    Planning a marketing career in a fractious economy is not easy, but there are seven clear stages anyone in search of a new job must go through.

  • Revealed: Marketing’s diversity problem

    • 13 Jan 2020
    • Marketing Week Reporters

  • Salary Survey 2019: The next generation of talent shouldn’t have to stumble into marketing

    • 22 Jan 2019

    Marketing Week’s annual Career and Salary Survey, which is the most comprehensive study of its kind, this year highlights two major challenges that must be addressed.

  • Salary Survey 2019: Big versus small – which is better for career development?

    • 22 Jan 2019

    Marketing Week’s annual Career and Salary Survey shows marketers face a career trade-off – better training and job security in big firms or influence and impact at small ones.

  • Salary Survey 2019: Flexible working and career breaks

    • 22 Jan 2019

    The industry seems to be slowly getting its head around giving marketers more flexibility in the workplace but sabbaticals are still a privilege of the few.

  • Salary Survey 2019: Brands’ sluggish response to the gender pay gap is failing female marketers

    • 22 Jan 2019

    Salary Survey 2019: Brands’ sluggish response to the gender pay gap is failing female marketers

  • Salary Survey 2019: The majority of marketers don’t have a marketing qualification

    • 22 Jan 2019

    People now enter marketing from a range of academic and professional backgrounds, with broad and varied experience often valued more than formal marketing training, according to Marketing Week’s 2019 Career and Salary Survey.

  • Salary Survey 2019: Small businesses are more inclusive and diverse

    • 22 Jan 2019

    Respondents to the annual Marketing Week Career and Salary Survey suggest small businesses are outclassing their larger rivals when it comes to diversity and inclusion.

  • Salary Survey 2019: The best (and worst) paid sectors for marketers

    • 22 Jan 2019

    The annual Marketing Week Career and Salary Survey reveals consumer electronics and FMCG offer the highest wages for marketers in 2019, while those working in the charity sector earn the least.

  • Who should lead digital transformation?

    • 28 Jun 2017
    • Mindi Chahal

    The approach brands take when embarking on a digital transformation journey may differ but getting buy-in from the C-suite and communicating what’s happening to the rest of the business is critical to success.

  • Wellbeing must become a boardroom priority, says Bupa

    • 27 Jun 2017
    • Charlotte Rogers

    Healthcare provider Bupa is urging leaders to take ownership of wellbeing in order to ensure both their employees – and organisations – can become more resilient.

  • Why building long-term brand loyalty starts from within

    • 26 Jun 2017
    • Thomas Hobbs

    Brands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to empower employees, according to new research shown exclusively to Marketing Week.

  • A letter to my younger self: Hostelworld CMO Ottokar Rosenberger

    • 25 Jun 2017
    • Ottokar Rosenberger

    If you could go back to the start of your career and tell yourself everything you know now, what would you say? Hostelworld CMO Ottokar Rosenberger lists the advice he wishes he’d had.