Channel 4 appoints interim CMO
Molly Innes4Creative’s managing director Katie Jackson has been named interim CMO at Channel 4 as the business looks for a permanent replacement for Zaid Al-Qassab.
4Creative’s managing director Katie Jackson has been named interim CMO at Channel 4 as the business looks for a permanent replacement for Zaid Al-Qassab.
The outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
Entrants to this year’s award were challenged to authentically represent LGBTQIA+ people in their ads, with the brief producing “probably the strongest set of entries” in its seven year history.
The broadcaster has shortlisted six brands to win the £1m Diversity in Advertising Award for 2023.
ITV’s marketing push behind ITVX appears to be paying off, as YouGov BrandIndex data reveals a dramatic improvement in consideration since it replaced ITV Hub.
Five black entrepreneurs have each secured £100,000 of TV advertising airtime and business support as part of Channel 4 and Lloyds Bank’s Black In Business initiative.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
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Zaid Al-Qassab’s departure comes as Channel 4 confirms it is cutting 18% of its workforce.
Channel 4 is financially backing the launch of a new Facebook game that will help it procure more data about its audiences and explore the social gaming space as a future source of revenue.
Commercial radio could be about to get a much-needed shot in the arm in its battle for audience share against the BBC, with the news that Channel 4 is planning to make a serious expansion into the market. In his keynote speech at the Oxford Media Convention last week, C4 chief executive Andy Duncan outlined […]
Vue Entertainment, the company that owns 68 multiplex cinemas in the UK, is to launch a new advertiser funded film programme for Channel 4.
Channel 4 is leading a UK field trial exploring the use of advertising opportunities on internet-connected TV devices that will give the industry insight into how broadcasters promote their programmes.
Channel 4 is to step up marketing of its racing portfolio after outbidding the BBC to become the exclusive terrestrial broadcaster of British horse racing for the next four years.
Channel 4 says a strong recovery in the advertising market last year allowed the broadcaster to increase its investment in original programming and marketing.
Channel 4 has appointed Dan Brooke to the newly created marketing and communications director role.
Channel 4 is preparing to launch a redesigned catch-up online TV service in March following the demise of Kangaroo. The broadcaster’s CatchUp service will complement 4oD by allowing viewers to watch programmes from the last 30 days for free. The new player, which uses Flash technology partly to allow Apple Mac owners to access the […]
Vallance Carruthers Coleman Priest has snatched the 4 million advertising account for Muller Rice to add to its recent Muller Corner win. The agency pitched against TBALondon for the Muller Rice account and the win sees VCCP strengthening its grasp on Muller business. It was handed the advertising account for the 18 Muller Corner yoghurt […]
Channel 4 is launching its first new TV channel since 2005, which will use social media buzz to influence its scheduling and round up its most popular content from the past seven days.
Channel 4 has forged its first programme licensing agreement with a high street brand by striking a deal for screenings of Big Brother with the Walkabout bar chain. The deal was brokered by brand consultancy Keanebrands with Channel 4 and production company Endemol. It will result in Friday night Big Brother evictions being screened live […]