The course, taught by marketing professor and Marketing Week columnist Mark Ritson, will offer modules on marketing orientation, targeting and strategy.
The Marketing Week Mini MBA in Marketing is back in 2017, offering marketers the tools they need to become more confident, more effective and more inspired.
The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be hosted by marketing professor and Marketing Week columnist Mark Ritson.
Last year, almost 450 people took the course, with 93% of those saying it helped them feel more confident, 94% saying it made them feel more effective and 97% saying it inspired them.
Participants took 12 modules and an exam, with the programme lasting for 12 weeks. Each of the 12 modules is accompanied by a reading list and those taking part are offered a regular live Q&A with Ritson.
At the end of the course everyone who has taken the exam is given a grade, and last year four people were awarded As with distinction by Ritson.
- Siobhan Eastham, marketing coordinator, The FA
- Alejandro Piñana, global marketing manager, Codorniu
- Ayesha Oye, CRM campaign executive, Trinity Mirror
- Chiara Molena, global senior brand manager, Courvoisier
Eastham says: “The Mini MBA was a great course and I have already recommended it to colleagues. It provided thorough insight into key marketing practices, such as the STP ‘holy trinity’ and the marketing mix while commendably cutting out all the ‘fluff’.
“Its real-life examples really brought the content to life and kept me engaged. It was well structured and expertly presented through the charismatic Mark Ritson. A course well worth doing!”
Oye adds: “This was the first professional course I’ve taken since leaving university, so I wasn’t quite sure what to expect. From start to finish, the delivery, relevance and content of the course is outstanding. Mark Ritson has a brilliant, modern approach that made every topic thoroughly enjoyable. I have come away feeling confident in my abilities, inspired and ready to tackle 2017!”
This year there will be two intakes, one starting on 25 April and the other on 27 September. There is also a corporate programme for groups of 50+ that beings on 21 March.
All the details on the course including how to book are available at www.marketingweek.com/mini-mba/