3 questions I wish I’d asked as a junior marketer: Beams’ Natasha Briefel
Molly InnesEffectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.
Effectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.
It’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
Winning an argument is not the same as winning an overall result, Kraft Heinz’s Cristina Kenz says, arguing understanding other’s perspectives is vital to get ahead.
Dome operator the New Millennium Experience Company (NMEC) is to launch a £3m through-the-line ad campaign later this week in an attempt to target people unconvinced by its critics. The campaign will use the strapline: ‘You’ve got a mind of your own: take it to the Dome.’ Of the £3m budget, £2m will be spent […]
General Motors is restructuring its European marketing operations for three of its marques. The move will see new chief marketing officers introduced at Opel, Chevrolet and Saab. Alan Visser, who was GM Europe’s chief marketing officer is to take charge of marketing, sales and aftersales at Opel. He will be a vice-president of the marque. […]
Smartphone network 3 has repositioned its brand and introduced the new strapline “Bringing you an even better network” as part of its bid to capture more market share in the mobile broadband marketplace.
A series of three TV ads for the third instalment of the Paranormal Activity movie franchise have been banned from broadcast before 9pm by the advertising watchdog after viewers complained the spots had caused distress to them and their children.
Hewlett-Packard’s latest smartphone launch has been snubbed by UK mobile operators, with none of the major carriers planning to sell the device.
Premier Foods, maker of brands including Hovis, Mr Kipling cakes and Bisto gravy, has seen sales rise by 3% in the four months to April 25. Sales in its baking division grew 6% during the period, which it attributes mainly to Hovis and the £15m relaunch of the brand last year. Similarly, its chilled foods […]
The three largest mobile phone operators in the UK have joined forces to develop the technology that effectively places the contents of your pockets or handbag – your wallet, travel cards and keys – into your mobile phone. The joint venture (JV) claims its formation will make it easier for advertisers, who currently have to […]
Mobile operator 3 is launching a new campaign to highlight the benefits of bringing the mobile internet to life on handsets, introducing the new strapline “Changing mobile forever”. It is the first brand campaign to be created by 3’s ad agency Glue. The ads will initially be aimed at driving awareness to 3’s free mobile […]
Britain’s 4G network was officially declared “open” this week to much fanfare by the newly rebranded Everything Everywhere, now known as EE. But rather than falling behind by not being allowed to launch their own 4G services until some time next year, the likes of O2, Vodafone and Three should see it as an opportunity to ride on the crest of a wave.
Sony Computer Entertainment Europe (SCEE) has kicked off its first online-led PlayStation 3 branding campaign for SingStar, as digital exceeds a quarter of its marketing budget for the first time.
It is the end of what has been a remarkable year for the digital and mobile sectors. But rather than dwell on moments like RIM’s fall from grace, HP dumping its hardware division (and then, um, deciding not to), the death of marketing “iconoclast” Steve Jobs and Facebook’s quest for world domination, Marketing Week is […]
After ten years of aggressive acquisitions, Pernod Ricard’s bloated size weighed on revenue growth in 2013. Armed with a three-pronged approach aimed at “simplifying, prioritising and mutualising” operations, the business is reconnecting its brand and market marketing teams to win customers “in the last three feet” of the sale.
Tesco and Morrisons have agreed to meet with the campaign group lobbying The Sun to remove its long-running topless page 3 feature to discuss concerns about the supermarkets advertising in the newspaper.
EA Games is recreating scenes of the Battle of Waterloo at London’s Waterloo station as part of an interactive outdoor advertising campaign to promote the launch of Battlefield 3.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Computer game maker Electronic Arts has launched a parody video of the Queen’s Diamond Jubilee using characters from its lifestyle game The Sims 3.
Renault and Electronic Arts have signed a deal to enable players of The Sims 3 to integrate Renault’s forthcoming range of electric vehicles into the game.