Peloton CMO departs after 11 months to take top marketing job at Verizon
Molly InnesLeslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
Leslie Berland had spent almost seven years at Twitter as CMO before Elon Musk’s takeover, and joined Peloton in January to rejuvenate the struggling fitness brand.
Online marketplace Etsy has announced it is cutting 225 jobs, one of which is its long-term chief marketing officer Ryan Scott, as it consolidates its marketing function under its current COO.
Martell Cognac is to end its 11-year sponsorship of the Grand National horse race next year. The race is searching for a replacement sponsor from 2005.
CIA Group chairman Chris Ingram, and Richard Humphreys, partner in Adcom, which owns US agency NW Ayer, are funding an Internet broad-casting service launching in July. The partners have already invested 1m in the secret project, known as Channel 11, which has 200 staff and will begin broadcasting on July 1. It will be run […]
A paper-based guide to the Internet, which promises to be the online world’s answer to the Yellow Pages, is launched this week. The FlickDotCom directory contains listings of more than 3,500 websites, and will be delivered to the approximately 11 million UK homes with Internet access. Research by FlickDotCom shows that UK Web users waste […]
To advertise or not to advertise? That is the question for US businesses in the run-up to the anniversary of the terror attacks. Polly Devaney reports
The Diary is fuming. When a glossy, square-folded, stapled item arrived in the post with a picture of a coy, curly-haired lady on the front, what else could it be but that specially commissioned Carol Fisher-lookalike calendar? The Diary’s hands could barely wait to tear open the plastic wrapper. Imagine the despair that set in […]
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Reckitt Benckiser (RB), which owns the Durex, Harpic and Cillit Bang brands has cut CO2 emissions by 11% in just two years, according to its latest sustainability report.
Aegis has made 11 members of staff redundant as part of a restructure of its international operations. The reorganisation affects Carat, Aegis Media International, Vizeum and Isobar.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne For previous cartoons click here
Procter & Gamble has named the 11 British Olympic athletes that will act as ambassadors for brands such as Gillette and Pampers in the run up to the London 2012 Olympic Games.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly marketing highlights of the last seven days.
UK ad spend grew by 11% in the second quarter of 2010 with TV continuing to lead advertising’s economic recovery.
Digital radio listening grew 11% over the past year, boosted by a 13% increase in people listening via DAB, according to the latest Rajar figures.
Financial Times publisher Pearson says that a 50% bump in digital subscriptions for the newspaper helped boost revenues by 11% for the year to date.
Observer Sport Monthly magazine is understood to have boosted the circulation of The Observer by as much as 11 per cent each time it has appeared with the Sunday broadsheet. The monthly title is expected to significantly affect the forthcoming audited circulation figures for the paper – to be published by the Audit Bureau of […]