Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Our marketing columnist on the biggest branding move of the year: Twitter’s sudden transformation into X.
By overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.
Despite the challenging economic environment, a new report from Linkedin shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.
Red Bull UK managing director Harry Drnec is leaving after 12 years with the company. Drnec will leave in May when he will be replaced by UK director of off-trade sales Nigel Trood. The soft drinks company says Drnec is leaving to pursue “independent business interests” and spend more time with his family. The UK […]
The London Evening Standard, recently bought by Russian oligarch Alexander Lebedev, is to go free.
Super 12 Racing, the organisation set up to represent the collective commercial rights of the UK’s top dozen race courses, is looking for over £1m for the title sponsorship of the 47-race series. Sports marketing company Sportsworld has been given the task of negotiating sponsorship for Super 12 Racing. The Super 12 Challenges – the […]
Remy & Associates (UK) has appointed its third managing director in the past 12 months. The shake-up of senior management signals the company’s difficulties in arriving at a coherent business strategy for the UK.
Licences for 12 new commercial FM radio stations will be up for grabs next year, including licences for Cornwall, Glasgow and the West Midlands. The Radio Authority has unveiled the working list of eight-year licences, tenders for which will be advertised from early next year. The West Midlands licence is set to create the most […]
The Post Office has signed a 12-month deal worth about £1m to sponsor television channel Sky Travel in order to raise awareness of its travel services.
Wells & Young’s, the brewing company, has parted company with Team Saatchi after 12 years with the agency. The decision follows a strategic review of the brewer’s marketing services agency roster.
Almost one in 12 alcohol ads shown in the UK last year infringed guidelines, according to industry body the European Forum for Responsible Drinking (EFRD). The body reveals that 7.4% of the 1,483 alcohol ads shown in the UK in 2006 were “non-compliant”, a figure broadly in line with a year earlier. EFRD, however, believes […]
Super 12 Racing, the umbrella company for the UK’s top racecourses, has thrown open its search for £1m of sponsorship cash to other sports marketing agencies after Sportsworld Media Group failed to secure a deal. The news will come as a further blow to troubled Sportsworld, which last week went into receivership after running out […]
Horseracing is trying to ditch its ‘cloth caps or top hats’ image and appeal to a trendier audience with a new series of races.
Super 12 Racing, the umbrella company for the UK’s top race courses, is considering postponing the launch of its football-style competition due to lack of interest in sponsorship. Originally set to start in May, the Super 12 Challenges will be a series of races operating under a league format, with trophies for the top jockeys […]
Vodafone is dropping its sponsorship of the England and Wales Cricket Board after 12 years. The current deal expires in January 2010 and will not be renewed. The mobile phone operator says the move is part of an ongoing review of its sponsorship portfolio, which has also seen the company scrap a long-term deal with […]
Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web
Starbucks is trying to entice Christmas shoppers into stores with festive promotion celebrating the 12 Days of Christmas by giving customers special offers every day.
Burberry has hailed the conversion rates gained from implementing more targeted marketing across all consumer touchpoints for lifting quarterly revenues by 12 per cent in the latest quarter.
Videogame company EA Games has taken the unusual step of tasking a 12-year old to script the television advert for its latest game release, Spore Hero.