How senior-level marketers are redefining success and integrating the customer journey
In September 2014, LinkedIn and Salesforce Marketing Cloud partnered to survey 985 senior-level marketers on LinkedIn about their roles, the current marketing landscape, and the ways marketers are delivering customer experiences across touchpoints and channels.
This white paper looks at the changing responsibilities and challenges that marketing leaders face today, including:
- Collaboration between senior-level marketers and their peers
- Most common metrics used to report success
- Marketing technologies most implemented and their effectiveness
- Customer service as a marketing tool