A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.
Close collaboration between marketing and HR is helping companies across every sector harness the potential of fresh talent coming into their business.
In the first instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Karina Pyne, GlaxoSmithKline’s area respiratory category marketing director for consumer healthcare in Northern Europe, discusses how she and Northern Europe area capability manager Chloe Sharples work together to breed the next generation of brand managers.
READ MORE: Marketing and HR join forces to empower employees and drive brand advocacy
Collaborating on GSK’s Early Talent Programme, Pyne and Sharples are partnering to support marketers with tailored development programmes in roles across Northern Europe.
Over the course of the series Marketing Week will explore the relationship senior marketers have with a variety of other departments across different businesses.