Help us chart the Anatomy of a Leader

Written by: Michael Barnett
Published on: 28 Jun 2017

Take our survey to tell us what you think are the key attributes a marketer needs to be considered a business leader today.


The world of business is undergoing rapid and profound change, thanks to consumers’ shifting habits and companies’ digital transformations. That’s why we have launched a new survey, so you can help us understand marketing’s role in shaping the future.

Marketing Week is investigating the skills, competences and qualities that make up today’s leaders in the field of marketing, and we want you to help us work out which are the most important to possess.

Are marketers being seen as more or less qualified candidates for leadership than before? What can marketers do to be considered that way? And how has the view of marketing leadership changed over time?

Answer our survey to help us uncover the Anatomy of a Marketing Leader. We’ll be publishing our findings as an in-depth content series throughout the summer in the magazine and online.