Cuthbert vs Colin round 2: Aldi reignites caterpillar cake spat
Niamh CarrollAldi says it is “like M&S, only cheaper” in a new advert, which portrays caterpillar cakes Cuthbert and Colin as rivals at a party.
Aldi says it is “like M&S, only cheaper” in a new advert, which portrays caterpillar cakes Cuthbert and Colin as rivals at a party.
From M&S to Guinness to Cadbury, the Marketing Week team reveals the second six campaigns that make up our best of 2023.
Investing in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
Delegates at Marketing Week’s 1-2-1 Digital Strategy Summit are set to hear exclusive web tips from BSkyB’s head of ecommerce marketing Mark Nicholson.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Bauer Media, which owns media brands including Grazia, Heat and Kiss, has signed an advertising deal with Warner brothers to promote Sex and the City 2.
What other marketers had to ask P&G’s Marc Pritchard…
Marketing Week has secured a stellar speaker line-up for this summer’s 1-2-1 Digital Strategy Summit, featuring digital experts from Cadbury, P&G and BSkyB.
Cultivating the $2-a-day consumer: The African continent’s lower middle-class – those with $2-a-day to spend – are set to swell, presenting fertile ground for brands to expand. P&G, PJ Cussons and SAB Miller are among the pioneers laying the groundwork.
Kesa Electricals has sold off loss-making electricals chain Comet to an investment firm for just £2 in yet another indication of the turmoil on the UK high street.
Christa Carone is taking personal control of redefining Xerox – click here to read the main profile Darrell Minards, head of marketing communications, Xerox Europe, talks us through the challenges the business faces in the UK Simon Morris, marketing director of Adobe Systems in the UK, asks: You were recently quoted as saying that irrelevance […]
Apple has launched iBooks 2 for iPad in a bid to “reinvent” the textbook following the news that more than 1.5m of the tablet devices are being used in educational institutions. Read full article here.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Highlights from the second day of Marketing Week Live 2014 at London Olympia.
Procter & Gamble, Kraft and HSBC are all set to take to the stage and share their business insight at the Marketing Week 1-2-1 Digital Strategy Summit.
Marketing Week has overhauled its 1-2-1 E-commerce Summit and created an unmissable interactive event for online retailers.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
There are less than two weeks left to register for the 1-2-1 Digital Strategy Summit.
Can US brand Forever 21 and speed retailing take over the British high street? Read our feature here See a timeline charting Forever 21’s growth, here Find out why a retail analyst believes in Forever 21’s success, here Read our Q&A with Forever 21’s head of marketing Linda Chang and executive vice-president Larry Meyer, here […]
What other marketers had to ask Asos chief executive Nick Robertson