Sky Digital reaches 7 million
Marketing WeekSky Digital has reached more than 7 million subscriptions, ahead of its year-end target.
Sky Digital has reached more than 7 million subscriptions, ahead of its year-end target.
The London Eye Company (TLEC) and British Airways are scrapping their partnership after seven years. The pair will part company in February after deciding to end the sponsorship. TLEC is seeking a new title sponsor for the tourist draw, which is London’s most visited attraction. It is understood that the company has approached the top […]
Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB’s biggest push last year, in an effort to rival Wrigley’s hold on the mint and chewing gum markets. Industry insiders […]
Marcus Plantin, ITV Network director responsible for network scheduling for the past two years, is to take over from Andrew Quinn as Network Centre chief executive. News of the move emerged yesterday (Tuesday) as ITV Network Centre celebrated its first full calendar year in operation with a presentation and publication of its annual review for […]
Kellogg is launching its first on-pack promotion for the Nutri-Grain brand, 24:7. Consumers can text a code to a number on the wrapper for the chance to win &£500 every hour of every day for six weeks until mid-October.
ViewLondon.co.uk, a website for Londoners, has hired 24/7 Real Media to help increase revenues from ad sales on the site. The website, relaunched in July, attracts over one million visitors a month.
I wish to put the record straight on George Pitcher’s column last week which stated that the transaction records of 1.6 million Lloyds TSB online banking customers had been “inadvertently wiped from the system during a computer development project”. Let me put Lloyds TSB customers’ minds at rest. This is simply not true. Customer transaction […]
WPP has acquired New York-based 24/7 Real Media for $649m (328m) as it looks to enhance its presence in the digital arena. The marketing services provider paid all cash for the digital marketing company, which is listed on NASDAQ and has offices in the US, Europe and the Far East…
UKmax, the UK-focused search engine, has switched ad sales from Real Media UK to rival ad sales network 24/7 UK as it prepares for a relaunch of its site. 24/7 UK will take over sales to advertisers of banner campaigns, online sponsorships, e-commerce and direct marketing opportunities on behalf of UKmax. Hollinger Telegraph New Media […]
Marketing jobs have increased by more than 7 per cent in the last quarter reflecting renewed confidence by brands, according to a new study.
National Lottery operator Camelot has asked seven agencies to present ideas for its £24m advertising account: Clemmow Hornby Inge, TBWA/London, Bartle Bogle Hegarty, Fallon, Abbott Mead Vickers.BBDO, BMP DDB and Delaney Lund Knox Warren. The review is being handled by the AAR.
Schroders, the global asset management company, is targeting independent financial advisers with an online advertising campaign. Developed by Richmond-based interactive marketing agency Taglab, the work is running on sites such as IFA Online, Morning Star, Trustnet, CityWire, Reuters and Money Marketing Online. It focuses on the fact that the Schroder Income Maximiser product is on […]
InterAd Holdings, the pan-European Internet ad sales house, has been effectively taken over by US sales network 24/7 Media. 24/7 has agreed to acquire a 60 per cent stake in the company held by German publishing company Rundfunkmedia Rundfunkprogrammanbieter-und-Werbe in a deal valued at $4m (2.4m). The deal means that InterAd Holdings, formed following a […]
Orange has unveiled a 7 million campaign to promote its Orange Wednesdays cinema ticket offer.
Microsoft’s newly launched range of Windows Phone 7 handsets is the first brand to ’takeover’ Westfield London shopping Centre.
WHSmith has revealed a 7% dip in its high street like-for-like sales for the 20 weeks to January 17, although sales are down just 3% when its CD and DVD arm is excluded. City analysts are suggesting the retailer’s entertainment sales has been hit by the demise of Woolworth’s distribution arm, Entertainment UK, which followed […]
Sainsbury’s says its strategy of “universal customer appeal” is helping boost performance in the still uncertain economic environment, as the supermarket reports sales and profit increased in the first-half.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne For previous cartoons click here
Merger allows 24/7 to return to Europe after closure of subsidiary