The best marketing campaigns of 2023: Part 2
Marketing Week ReportersFrom M&S to Guinness to Cadbury, the Marketing Week team reveals the second six campaigns that make up our best of 2023.
From M&S to Guinness to Cadbury, the Marketing Week team reveals the second six campaigns that make up our best of 2023.
Investing in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
Aldi says it is “like M&S, only cheaper” in a new advert, which portrays caterpillar cakes Cuthbert and Colin as rivals at a party.
Apple is likely to reveal the long-rumoured next generation iPad 2 next week.
NTL has appointed One 2 One’s head of product marketing Jenny Lynn-Jones as director of telephony. She reports to managing director of marketing and development Jerry Roest. She will be responsible for delivering the company’s revenue targets through the existing product portfolio and the development of new products. In addition, she will be responsible for […]
Marketing Week has secured a line up of top-notch speakers for the upcoming 1-2-1 E-commerce Summit, including Tesco, Debenhams and Argos.
Watchers of the Royal Family may well have noticed that there is something not quite right about Prince Charles’ new range of soft drinks. The Duchy Originals herb and fruit blend comes in variants No 1 and No 3. There is no sign of a No 2. It was speculated that Chuck was about to […]
Electronic Arts (EA) is promoting its new game, Black & White 2, with a viral quiz and online campiagn that determines what kind of “god” people are – peaceful or destructive.
Sony Computer Entertainment is rolling out pink versions of its PlayStation 2 and PSP consoles. In a deal with pop star Pink, a limited-edition value pack will include an exclusive UMD featuring content from the artist.
New low-cost airline Jet 2, which is set to take on easyJet and bmibaby, has appointed Poulter Partners to handle all marketing aspects of its launch. Jet 2, a subsidiary of charter airline Dart Group, will begin flights out of Leeds Bradford International Airport in February next year with four aircraft. Full service agency Poulter […]
What other marketers had to ask SWISS chief commercial officer Holger Haetty.
Wilkinson Sword is launching a combined womens razor and trimmer to capitalise on the growing market for hair removal products.
AB InBev CMO Chris Burggraeve reveals how he harnesses the power of social media in this week’s cover feature How do you balance being the world’s biggest brewer with increasing calls for responsible drinking? Read what AB InBev’s Chris Burgrraeve has to say here Constantin Bjerke, Chief executive of Crane.tv asks: Should brands be looking […]
Click here for the full interview Click here to read a Q+A with Andrew Mullins Two marketers in publishing put their questions to i MD Andrew Mullins. Reid Holland, marketing director of Hachette Filipacchi UK, asks: What’s the thinking around the price point for i and how will this translate to your digital plans for […]
The Local Radio Company has revealed its gross profits fell by 2% in the 12 months to September 30, which chairman Anthony Gumbiner described in its report to the city this morning (March 6) as “disappointing.” Profits have fallen at the group, which owns 20 local radio stations, despite the disposal of six stations in […]
Debenhams is joining forces with Sex and the City 2 as the film’s official retail partner, to push its fashion credentials.
What did other marketers have to ask Ken McMeikan, Greggs chief executive?
Twitter is just too noisy for Olympic brand campaigns Your claim that sponsors are falling short of the gold standard in the first social media Olympics (MWlinks/co.uk/ someolympics) fails to mention that Twitter’s nature of short messaging is not necessarily conducive to bespoke brand campaigns. Much of what happens on Twitter could simply be described […]
Click here to read the cover feature – a profile of Chevrolet’s UK managing director, Mark Terry Click here to read a Q+A with Mark Terry, managing director of Chevrolet UK and Wayne D Brannon, president and managing director of Chevrolet Europe Peter Snelling, head of communications at Michelin, asks: How have you managed the […]
Apple has revealed the iPad 2, which the company hopes will reinforce its position within the fledgling tablet market.