Gaming and gambling have been revealed as the best paid industries for marketers, according to Marketing Week’s 2022 Career and Salary Survey.
The analysis of pay across 24 different sectors finds gaming and gambling are the best paid for marketing on average, with a mean salary of £66,749. This is followed by travel and transportation (£64,759) and consumer electronics (£64,478).
Meanwhile, marketers working in the charity/not-for-profit sector are paid the lowest of the 24 sectors analysed, at £45,804 on average. This is followed by FMCG (£49,213) and retail, wholesale and ecommerce (£50,921).
The average salaries for the Career and Salary Survey are calculated from full-time (35+ hours a week) respondents providing their basic annual salary, excluding any additional benefits.
According to the analysis, the best paid industry for female marketers on average is the financial sector (£59,062), while the worst paid is the charity/not-for-profit sector (£40,406). On average, male marketers are best paid in the automotive sector (£77,592) and take home the smallest wage in FMCG (£46,775).
The Career and Salary Survey data also reveals the span of average marketing salaries as people progress through their careers. Pay runs from an average of £29,600 for a marketing executive to £115,400 for a CMO.