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Product Marketing Executive

This job is no longer available

Financial Times
21 March 2014
28 March 2014
Experience Level
Contract Type

Further information

The B2B division of the Financial Times licenses FT content to organisations around the world. The B2B Product Marketing Executive will support the development of compelling value propositions for key customer segments to support lead generation and sales enablement activities. The role requires a customer focused approach, strong analytical skills and the drive to bring value propositions to market.

Main Duties and Responsibilities

  • Work with the regional marketing managers to manage the lead pipeline to build a repository of customer efficacy studies across key sectors
  • Conduct customer research projects which facilitate the definition of the FT’s value proposition for B2B sectors at a global level and provide evidence to support this e.g. customer case studies
  • Collate and analyze feedback from research and client facing teams to enhance our understanding of market dynamics and inform proposition development
  • Contribute towards a deep understanding of client needs, motivations and satisfaction around our offerings and support in deploying this intelligence internally across B2B teams
  • Carry out secondary research to enhance our knowledge of how the FT is used by different sectors / job types
  • Use customer research and insight to develop sales tools, such as fact sheets, sales presentations, cheat sheets, collateral, website
  • Understand the competitive landscape and provide competitive intelligence to sales and marketing
  • Undertake data analysis across the existing customer base to identify usage patterns and trends within specific target groups
  • Support thought-leadership activities to raise market awareness for FT corporate licensing

Qualifications / Competencies / Skills / Experience


  • 2 to 3 years of product marketing experience within a business-to-business environment
  • Evidence of using customer feedback and market insight in sales, marketing and value proposition processes
  • Experience of producing marketing collateral/sales tools
  • Experience in conducting qualitative and quantitative research
  • Ability to conduct oneself in a professional manner and uphold FT values when interacting with customers
  • Good copywriting skills
  • Comfortable working in a highly data-driven marketing environment
  • Effective communication skills and evidence of working collaboratively to achieve results
  • Educated to degree level or equivalent


  • Exposure to and knowledge of the media and publishing industry
  • Experience working with data analytics. Use of a plus

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Financial Times

The Financial Times (FT) is one of the world’s leading business news and information organisations, recognised internationally for its authority, integrity and accuracy.