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Paid Search Executive / SEM Executive

This job is no longer available

TUI Travel PLC
07 May 2013
21 May 2013
Experience Level
Contract Type
Excellent salary and benefits package including substantial rail discounts to Luton

Further information

What You'll Be Doing  
Devise and plan TUI Mainstream Search Engine Marketing strategy to deliver first class paid search campaigns in conjunction with line manager and agency  
Develop and manage all aspects of the paid search campaign including strategy, planning and managing activities across multiple search engines on an ongoing basis  
Managing Paid search budget on a monthly basis to deliver agreed targets within efficiency range
Produce accurate forecasting and diminishing returns models to ensure balance between  ROI and volume
Closely manage our appointed agencies to maximise efficiencies by constantly challenging decisions and developing a process of continuous improvement using trackable measures  
Devise, implement and maintain optimal account structures to support leading paid search campaigns  
Develop best practice working procedures for paid search activity Work with key stakeholders in the development of ongoing test and learn strategy for paid search to ensure maximum campaign effectiveness  
Understand search landscape to identify and execute opportunities for growth (traffic and sales)  
Liaise heavily and develop relationships with key search engines and partners (e.g. Google, Yahoo and MSN) to ensure we are benefitting from their expertise and on top of new developments  
To develop and manage a reporting framework which clearly attributes value across all digital marketing channels  
Production and analysis of key MI to ensure transparency across the paid search area  
Work with colleagues within online marketing team to ensure we are spending budget appropriately and constantly challenging attribution model  
Maximise synergies between paid and natural search campaigns  
Liaise with key stakeholders in the ecommerce and marketing teams to ensure paid search is integrated within the business  
Develop/procure tools to ensure we have full visibility on competitor landscape  
Ensure we are fully up to speed with latest technology and fully utilising current technology of choice  
Devise and implement portfolio and logic based bidding strategies and ongoing improvement and adjustments  
Supporting other  initiatives within Online Marketing Team - Manage other projects as assigned

Desired Skills & Experience
•    Degree educated, ideally in business or equivalent
•    Strong analytical skills
•    Must be flexible to adjust in a fast changing environment
•    Highly organised
•    Good numeric skills
•    Ability to work under pressure
•    Logical thinker
•    Team Player

TUI Travel PLC

Welcome to TUI Travel PLC’s corporate website. TUI Travel is one of the world’s leading leisure travel companies, with over 240 trusted brands in 180 countries and more than 30 million customers.