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Customer Value Manager

This job is no longer available

Virgin Money
23 January 2013
06 February 2013
Job Discipline
Experience Level
Contract Type
Excellent Package + Bonus

Further information

Virgin is known for going into areas and making things better, and we’re always on the lookout for talented people to help deliver success.

Now we’re on a quest to build a new kind of bank, one that aims to make everyone better off – our customers, staff, shareholders, business partners and the communities we serve.

We have an exciting opportunity for an experienced Customer Value Manager to join our Marketing team. You’ll have a key role to play in designing and implementing a customer focused marketing strategy to drive revenue and loyalty within the existing Virgin credit card customer base.

Key responsibilities include:
• Developing and implementing customer focused marketing strategies to drive balance growth, retail spend and card utilisation within the existing credit card customer base.
• Utilising data and insight to continually improve business and customer value, particularly through propensity modelling and test and learn.
• Creating and delivering integrated marketing campaigns.
• Working closely with contact centres, store and online teams to ensure a seamless customer experience.
• Using marketing to increase Net Promoter Score within the cards population.
• Understanding and utilising all marketing levers including price, promotion and product in the creation of customer and commercial value.
• Leading a team of campaign managers.
• Managing senior stakeholders across a range of functions.
• Managing a significant marketing budget.
• Ensuring all communications are in line with the brand strategy and proposition.

We’d love to hear from you if you have:
• Extensive experience of developing and managing customer value programmes within a cards environment.
• Extensive experience of delivering revenue and balance growth from a credit card book.
• Experience of working with and interpreting data in a marketing capacity to drive decision making.
• Knowledge of test and learn marketing to drive results.
• Experience of working with a wide range of communication channels including DM, email, mobile and online.
• Managed agency/supplier management.
• Excellent communication, presentation and interpersonal skills.
• Experience of working with and obtaining buy-in from senior stakeholders.
• Ability to demonstrate customer focus in a cards environment.
• The ability to coach, lead and develop a successful team.
• Good planning, organisational, project management and team management skills.

Please send your CV and a covering letter telling us why you’re the best person for the job by clicking on the Apply Now button.

Virgin Money