P&G on track for possible 9% growth for the year
Branwell JohnsonProcter & Gamble, owner of brands such as Pantene, Bold, Gillette and Fairy, reports net sales in the second quarter rose 2% to $21.3bn (£13.3bn).
Procter & Gamble, owner of brands such as Pantene, Bold, Gillette and Fairy, reports net sales in the second quarter rose 2% to $21.3bn (£13.3bn).
Watch the latest Saab campaign here.
Did you know that more than 500 hours of video are uploaded to YouTube every minute? With thousands of creators posting tons of content every day, it has become difficult for new creators to get noticed and increase their visibility on the platform. If you’ve tried to grow your channel organically, you would know what […]
From retaining a long-term view and the importance of excess share of voice to making strategic changes to positioning and saying no to failure, our columnist spells out how brands can navigate recession.
New research suggests marketers must start thinking about digital display ads ‘like posters’ if they want to create the same engagement as TV, print or out-of-home advertising.
Consumers will not gift retailers with a “festive bounce” as consumer confidence dropped two points to its lowest level for nine months in December, according to new figures.
Complaints about doorstep and telephone fundraising and data use spiralled last year according to the annual complaints report compiled by the Fundraising Standards Board.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Coca-Cola Company has posted a 9% increase in net revenue for the third quarter of the year and says that it will continue to focus on “effectiveness and efficiency”. The news comes a day after rival PepsiCo announced that it is cutting 3,300 jobs worldwide after reporting a 9.5 per cent fall in pre-tax profits […]
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Outdoor advertising is poised to post a record nine per cent of total advertising revenue for 2003. This figure is the medium’s highest recorded share of advertising revenue and will mean the medium has achieved a one per cent growth year on year. By comparison, television, radio and national newspaper share of advertising revenue is […]
Outdoor advertising is poised to post a record nine per cent of total advertising revenue for 2003. This figure is the medium’s highest recorded share of advertising revenue and will mean the medium has achieved a one per cent growth year on year. By comparison, television, radio and national newspaper share of advertising revenue is […]
C&A is the latest chain to reveal the grim picture of high street clothes retailing with the announcement that it is closing nine of its 110 stores with the loss of more than 500 jobs. The latest cuts come on top of news last autumn that the chain was closing six stores and axing 160 […]
The UK online population remains significantly higher than in Germany and France, and more satisfied
Facebook has revealed that about 9 per cent of its 955 million “active” users are likely to be fake profiles, meaning marketers could be paying to advertise to “people” who do not exist.
Future, the UK consumer magazine publisher, has revealed that its US division is struggling as it announces a 9% fall in advertising revenue for the three months to December 31. The publisher, which produces a special interest titles, events and websites in the gaming, music, film and active sectors in the UK and US, also […]
C&A is the latest chain to reveal the grim picture of high street clothes retailing with the announcement that it is closing nine of its 110 stores with the loss of more than 500 jobs. The latest cuts come on top of news last autumn that the chain was closing six stores and axing 160 […]
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of The Marketoonist here.
Most new product launches fail. Here’s how Liquid Death defied expectations and earned a valuation of over $1bn, according to founder Mike Cessario.