3 questions I wish I’d asked as a junior marketer: Beams’ Natasha Briefel
Molly InnesEffectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.
Effectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.
It’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
Winning an argument is not the same as winning an overall result, Kraft Heinz’s Cristina Kenz says, arguing understanding other’s perspectives is vital to get ahead.
Tiscali is reported to be in talks with Vodafone and 3 about a mobile phone service as part of a move into triple play. A deal would involve Tiscali leasing network space from an existing operator.
Marketing Week Conferences is bringing three of its long-running conferences under one roof. Total Retailing Success 2003 incorporates In-Store Innovations, Category Management and Promotions & Pricing. The conference takes place at Victoria Plaza Central London on January 27-28. Contact www.totalretailingsuccess.co.uk.
Lloyds TSB Insurance has signed up as the title sponsor of the 2006 British Formula 3 (F3) motor racing series, which starts later this month. The insurance provider will back the 22-race series, which tours Italy, France, Belgium and Ireland, as well as taking in major British circuits such as Silverstone and Brands Hatch. The […]
Mobile phone operator 3 customers bought more than 1 million songs and music videos last month, making it the second biggest source of digital downloads after Apple’s iTunes.
Bic is aiming to outstrip Gillette in the three-blade, one-piece razor category, with the launch of the latest product in its Comfort 3 range. Comfort 3 Advance will be available in supermarkets in March and has been designed to target younger consumers, with a redesigned handle and a new rubber grip. Bic has also added […]
Telecoms company 3 is launching its own mobile television reality channel this week. It will allow users to make video clips and charge others to watch them. See Me TV shows 30-second videos of 3 customers displaying various talents and pays them one penny each time the clip is downloaded. 3’s chief operating officer Gareth […]
After a shaky start, third-generation mobile phone operator 3 is beginning to prosper. Its recent repositioning as a media company is widely seen as being the first step towards flotation, but much will depend on its ability to show that 3G is more than just a novelty, says Robert Lester Third-generation (3G) mobile phone operator […]
Hewlett-Packard’s latest smartphone launch has been snubbed by UK mobile operators, with none of the major carriers planning to sell the device.
Renault and Electronic Arts have signed a deal to enable players of The Sims 3 to integrate Renault’s forthcoming range of electric vehicles into the game.
The BBC will debut its new version of the iPlayer on Sony’s Playstation 3 console as part of a wider update of its TV catch-up player for web-connected TVs.
General Motors is restructuring its European marketing operations for three of its marques. The move will see new chief marketing officers introduced at Opel, Chevrolet and Saab. Alan Visser, who was GM Europe’s chief marketing officer is to take charge of marketing, sales and aftersales at Opel. He will be a vice-president of the marque. […]
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Third-generation mobile phone company 3 has called in the AAR to assist with an advertising review and a search for a new advertising agency. The move follows weeks of speculation over TBWA/London’s tenure on the £30m account, and the promotion of Graeme Oxby from director of consumer marketing to the company’s new marketing director (MW […]
Dome operator the New Millennium Experience Company (NMEC) is to launch a £3m through-the-line ad campaign later this week in an attempt to target people unconvinced by its critics. The campaign will use the strapline: ‘You’ve got a mind of your own: take it to the Dome.’ Of the £3m budget, £2m will be spent […]
Smartphone network 3 has repositioned its brand and introduced the new strapline “Bringing you an even better network” as part of its bid to capture more market share in the mobile broadband marketplace.
A series of three TV ads for the third instalment of the Paranormal Activity movie franchise have been banned from broadcast before 9pm by the advertising watchdog after viewers complained the spots had caused distress to them and their children.
Telecoms operator 3 has appointed former Sony marketer Gary Pepler as its brand and advertising chief to replace Julian Hough, who is returning to the company’s advertising agency WCRS.