The best marketing campaigns of 2023: Part 1
Marketing Week ReportersFrom Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
The retailer claims value is still at the ‘centre of its gravity’, while work on a proposed pan-partnership loyalty scheme continues.
Radio 1 Breakfast Show host Chris Moyles is to step down from the show he has presented for eight years.
Rupert Murdoch’s News Corporation is thought to be considering a bid to acquire Formula 1 racing.
Mobile phone network One2One has hired a marketing director at the same time as it breaks through the 1 million-subscriber barrier. Tim Yates is presently brands director at Guinness and has been responsible for developing the company’s 10m sponsorship of the 1999 Rugby World Cup as part of its worldwide efforts to promote the brand. […]
Apple has sold its one-millionth iPad in its first month, despite delays to its international launch.
Lynx has launched a ‘Thank You’ film for its Facebook fans after becoming the first Unilever brand to reach one million Likes on the social network in the UK and Ireland. There’s nothing wrong with celebrating a milestone, but the move brings into focus the ongoing debate about whether it is quantity or quality of social advocates that justifies how much brands invest in Facebook.
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Charity direct mail solicited almost five times as many complaints from the public as so-called “chugging”, according to independent body the Fundraising Standards Board (FRSB). Almost three quarters (74%) of the 26,349 complaints received by charities registered with the FRSB were about direct mail sent through the post, whereas face to face fundraising solicited just […]
That four of the biggest FIFA sponsors Coca-Cola, Adidas, Visa and Emirates have registered their concern over recent allegations of corruption surrounding football’s governing body is highly significant for several reasons. Sponsors have an enormous stake in FIFA, providing it with around 40% of its income. The recent past illustrates that sponsors don’t tend to […]
Jewellery brand Pandora is set to launch a new digital magazine that aims to reach a readership of more than 1 million people.
Delegates at Marketing Week’s 1-2-1 Digital Strategy Summit are set to hear exclusive web tips from BSkyB’s head of ecommerce marketing Mark Nicholson.
Last week we got a masterclass in how not to launch a product from two of the biggest and worst performing brands on the planet.
Marketing Week has secured a stellar speaker line-up for this summer’s 1-2-1 Digital Strategy Summit, featuring digital experts from Cadbury, P&G and BSkyB.
Highland Spring is rolling out an aggressive strategy to steal the top spot as the UK’s biggest selling bottled water brand from Evian within the next two years, as it readies the launch of a new brand campaign next month. Currently, Highland Spring holds a brand volume share of 8.6% in the bottled water market, […]
P&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative.
Procter & Gamble, Kraft and HSBC are all set to take to the stage and share their business insight at the Marketing Week 1-2-1 Digital Strategy Summit.
Marketing Week has overhauled its 1-2-1 E-commerce Summit and created an unmissable interactive event for online retailers.
There are less than two weeks left to register for the 1-2-1 Digital Strategy Summit.
Wilkinson Sword is launching a combined womens razor and trimmer to capitalise on the growing market for hair removal products.