The 10 tricks Liquid Death used to beat the odds and stay alive
Jon EvansMost new product launches fail. Here’s how Liquid Death defied expectations and earned a valuation of over $1bn, according to founder Mike Cessario.
Most new product launches fail. Here’s how Liquid Death defied expectations and earned a valuation of over $1bn, according to founder Mike Cessario.
From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.
Peroni’s global marketing manager on how it plans to drive growth without sacrificing its premium status.
Increased marketing spend and innovation have helped the Coca-Cola brand return to the top 10 in Kantar’s most valuable brands list for the first time in 8 years.
Estée Lauder claim its spend behind advertising and promotional activity, as well as innovation, helped maintain growth in developed markets, including the UK, despite a disappointing performance for the year.
Millennials are no more similar to each other than they are to Gen X or Gen Z, so it’s time to leave this lazy approach to segmentation behind.
More than ever, organizations are facing intensified competition, struggling to maintain a competitive edge and drive sustainable and profitable growth. IT leaders have the critical responsibility of selecting the right CMS that is not only a tool for content creation but serves as the foundation for delivering enhanced digital experiences that shape customer perceptions, improve […]
How To Crack The Code On Your Customers’ Behaviour Marketing and detective work have more in common than you think. Both involve asking the right questions, making sense of clues, and searching for that ‘a-ha!’ moment. Now, imagine being a detective without a magnifying glass – pretty challenging, right? For marketers, that magnifying glass is data […]
Last month’s most watched YouTube ad rankings in the UK were dominated by sporty campaigns, but Greenpeace’s epic protest video against Lego and Shell’s partnership was more than deserved of its place at the top of the leaderboard, notching up more views than the rest of the top 10 added together.
Sky has taken a 10% stake in social TV start-up Zeebox for a multi-million-pound undisclosed sum. Read the full story here.
Disruption. One small word but an enormous impact. It has been everywhere this week.
Royal London has launched a bid to make the brand a “household” name with its first television advertisement in more than a decade.
1. Thinking the brand is just the logo, stationery or corporate colours. Brands encompass everything from customer perception and experience to quality, look and feel, customer care, retail and web environments, the tone and voice of communications and more. 2. Not leveraging existing brand equity and goodwill. Dismissing brand equity when rebranding alienates established customers, […]
Excitement around the 2014 FIFA World Cup is building to fever pitch as we enter the final days before the competition kicks off in Brazil, with both sponsors and non-sponsor brands alike stepping up their marketing activity. Using methodology with the scientific virtue of a FIFA World Cup host nation ballot, we’ve picked out our top 10 favourite tournament-related campaigns from over the years.
In June YouTube’s top five ads were still dominated by football campaigns – from Nike and Adidas to Beats and EA. The one exception? Procter & Gamble’s “Like a girl” campaign for its Always brand, which is hoping to inspire girls with a message of strength.
Our Festival of Marketing begins in London on November 12-13. So we’ve compiled the Marketing Week guide to some of the speakers we’ve already announced for the Festival of Marketing.
With the World Cup less than 3 weeks away brands are ramping up their campaigns. So far Nike and Castrol are the winners, securing 3 of the top 4 spaces in YouTube’s most popular ads in April, while Evian’s Spider-Man dancing baby and Waitrose’s carrot and boy also stand out.
Up to 10% of Everything Everywhere’s marketing team face the axe in the third phase of new CEO Olaf Swantee’s restructure to “simplify” the merged Orange and T-Mobile companies.
Web readers found two particular news stories irresistible during the year – the launch of the Health Lottery by Richard Desmond’s company and the furore surrounding the Phones4U “scary girl” TV ad. If you want to catch up with which news stories and brands caught the popular imagination on www.marketingweek.co.uk during the year then take […]