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Ashley Friedlein: Data suggests we are a sorry bunch, but a new golden age for marketing could be upon us

Our recent Salary Survey 2015 made for somewhat depressing reading.

Mars’ UK marketing boss promoted to European head in shake-up

Mars Chocolate UK’s most senior marketer Michael Magee has been promoted to head of the chocolate maker’s European and Eurasian businesses prompting a reshuffle of its senior marketing team.


‘75% of marketers expect a pay rise and bonus in 2015’

Marketers tend to be an optimistic bunch, a notion that has been reflected in a new report that suggests most expect healthy rewards next year despite indications to the contrary, with plans to move to new roles if they don’t get them.

Positivity and real relationships make marketing ‘heroes’, says Diageo CMO

Collaboration, relationships, positivity and the ability to turn challenges into advantages are the keys to being a leader in marketing, according to Diageo CMO Syl Saller.


Secret marketer: Let’s smash the glass corridors that stop people from furthering their skill set

We are all used to the term ‘glass ceiling’ – an invisible but real barrier through which the next stage or level of career advancement can be seen but cannot be reached by a section of qualified and deserving employees.

Theo Paphitis: Retail marketers should experiment

Retail guru Theo Paphitis talks candidly about his approach to marketing, new retail models and the future of the high street.


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