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The growing confidence among brands to invest in growth has been underlined after a major marketing recruiter revealed the number of marketing vacancies increased by more than a fifth in the third quarter.
Twitter is touting a more seamless way to bring tweets into brand apps in order to offer advertisers richer data with the launch of its Fabric suite of developer tools.
Our resident psychologist casts her eye over the topic of core values…what are they and why do they matter to brands?
Asos is dialling up personalisation on its site. If it is successful it will become one of the first mass market fashion retailers to fully customise the online shopping experience and attract the envious eyes of rivals.
Ten miles north of Apple’s Cupertino headquarters is a company called Tesla whose CEO, Elon Musk, has the vision and courage to do things really differently. It would be wrong to say he’s the new Steve Jobs – he’s set to be a lot bigger.
The phrases that might have been bandied around in your meetings are finally set to make it into the wider lexicon.