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Beats launches biggest campaign featuring World Cup stars

Beats has launched its biggest campaign starring some of the world’s most celebrated footballers one week before the start of the World Cup as it looks to use interest in the tournament to raise awareness of the brand worldwide.

Tesco CMO Matt Atkinson to become chief creative officer

Tesco’s chief marketing officer Matt Atkinson has been moved to a new chief creative officer role to work on new product and service development as part of a senior management overhaul that will see Jill Easterbrook take on responsibility for group and UK marketing strategy.


The 5 mistakes marketers make that prevent them from becoming leaders

The debate on whether obtaining a seat on the company board should be a marketers’ ultimate ambition continues to split the marketing community in terms of opinion. But every marketer that has passion for the profession can agree that they aspire to become a great leader.

Hailo creates EMEA marketing role to bolster growth strategy

Hailo is bolstering its marketing division with the creation of an EMEA head of marketing role, designed to fuel the cab app’s growth in the region.


McDonald’s launches Silicon Valley tech hub to fuel digital drive

McDonald’s is hoping to plug start-up creativity into its fledgling digital strategy with the launch of a technology hub in Silicon Valley.

Hamleys, Armani and Hackett to use iBeacons for personalised marketing

Brands including Hamleys, Armani, Longchamp and Hackett have installed iBeacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to shoppers via a mobile phone app.


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