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Etsy: How online-only Etsy entered the material world

For most brands, having both a high-street and online presence is essential, but if you are an ecommerce company, how can you gain that physical clout without a major real-estate bill? Etsy drew up its own blueprint, launching in the UK next year.

Stella Artois taps into spirit of holiday giving through online film series

Stella Artois is attempting to invoke the spirit of Christmas giving through a seriess of online films that use props from its holiday commercial as thoughtful gifts.

 

Mark Ritson: “Reading this on Thursday morning? That’ll be 8p more please. Why dynamic pricing is hot”

Odeon Cinemas is introducing dynamic pricing for film tickets – the most sensible idea I’ve heard since Ryanair introduced its ‘U-shaped temporal pricing profile’.

AOL expands role of ad-tech CMO Allie Kline

AOL has announced that ad tech marketing boss Allie Kline will be promoted to chief marketing officer of the group.

 

Alex Tait: “Why marketers should be leading the way in the marriage of tech and creative skills”

A marketing director recently mentioned to me that he thought his (non-digital) creative agencies weren’t keeping pace with technological change, and this was having a negative impact on his marketing communications output and, ultimately, on his business results.

Open data offers a new windfall for brands

Publicly available open data is set to become even more valuable as the 21st century progresses, allowing marketers to gain business intelligence, develop new services and target campaigns.

 
 

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